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You are here: Home / Blog / Sales Management / Did you forget about your most important customer?

Did you forget about your most important customer?

October 23, 2013 By maurasf

Do you know who your most important customer in your sales?
Do you know who your most important customer in your sales?

I often marvel how salespeople spend so much time managing their customers. They will prioritize them by size, revenue, profits and all types of criteria to see where they should be spending their time and effort. Of course that’s a good idea.

What they’re forgetting is that they have another very important customer.  It’s their manager.

Even if you’re on commission, your manager is a very important customer. Your manager can hire, fire, and make your job much more challenging.  Some managers are hands off. Others want more information. Decide what type of manager you have and be sure you’re managing your manager.  I think your manager is your most important customer.

Best wishes for your sales success!

Maura

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Filed Under: Sales Management, Sales Process, Sales Strategy, Selling Tagged With: Persuasion Strategy, Sales, Sales Strategy, Selling, Selling Strategy

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About the principal

Would you take auto mechanics classes when you buy a car? Maura did because she wanted to be able to work on her car. She takes that same approach to selling. She can show you how to get below the surface of selling to learn why and how different strategies work. She will show you which skills to implement that will shorten your sales cycle and increase your sales. She was Mobil Oil's first female Lubrication Engineer in the United States and one of Chevron's top 5 salespeople in the country. She knows what works for sales.

"I would recommend your work to other sales organizations who want to get better results from improved selling strategies."
Jamey Rootes
President
Houston Texans

Sales Expert at Allbusiness.com

Selling is the easiest job in the world. Just ask anyone who is not in sales. Read Maura’s ideas on “more brain…less mouth” selling to make your selling easier and more successful.

Maura’s Allbusiness blog posts

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