I often marvel how salespeople spend so much time managing their customers. They will prioritize them by size, revenue, profits and all types of criteria to see where they should be spending their time and effort. Of course that’s a good idea.
What they’re forgetting is that they have another very important customer. It’s their manager.
Even if you’re on commission, your manager is a very important customer. Your manager can hire, fire, and make your job much more challenging. Some managers are hands off. Others want more information. Decide what type of manager you have and be sure you’re managing your manager. I think your manager is your most important customer.
Best wishes for your sales success!
