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You are here: Home / Archives for Blog / Sales Strategy

AI In Sales

May 14, 2025 By maurasf

Do you want more time to do the things you want to do? Then you should be using AI (artificial intelligence) for your selling.  Artificial Intelligence comes in lots of different tools. You probably are using it already if you use Google to search. There is so much more you can do to streamline your selling effort when you use AI in sales. Why AI? AI gives fast answers. … [Read more...]

Problem Customers:

March 2, 2025 By maurasf

Spot Them and Minimize Their Power In a perfect sales world all your customers are loyal, purchase frequently, are profitable, and refer others to  you.  There’s no such thing as a perfect sales world. Instead, there are problem customers whose actions cause you stress and lost business.  You can spot them and minimize their power over your business.  Who are your … [Read more...]

Get Ready, Get Set, GO for a Great 2025 in Sales!

January 13, 2025 By maurasf

You’re probably still thinking about having a stellar selling year. And why not? Most new year resolutions haven’t gone by the wayside just yet.  One way to be sure you are on track to have a great year is to have a plan. That plan will guide you to success.  Here’s how you can have a great 2025 in sales.   Do you have a plan for a great 2025 in sales? What’s your plan … [Read more...]

Do better next year. (Next year will change.)

December 13, 2024 By maurasf

You may be celebrating a great year or mourning a poor one.  Now is the time with the year winding down to think about and prepare for next year. You want to do better next year and trust me. Next year, it will be different. Next year will change. Why will next year be different? You have probably noticed that nothing stays the same. Companies get bought and sold. … [Read more...]

Sales Prevention Department

November 14, 2024 By maurasf

You have more competition to make a sale than you think. You probably know your competitors can take business from you. There are others in business who can prevent you from making the sale. I call these people members of the Sales Prevention Department.  They are different people depending on your particular selling situation. Do you know who are in your Sales Prevention … [Read more...]

Deal With Toxic People

August 12, 2024 By maurasf

You’re lucky if you go to work every day and truly enjoy the people you work with.  Sometimes it’s the people at work who make your job so tough. These are people with short tempers, boundary violators, and other habits that turn people off. I call these people toxic. You must have strategies to deal with toxic people at work.  Can you spot toxic people?  It shouldn’t … [Read more...]

Disasters Can Help You With Selling

June 2, 2024 By maurasf

You may have seen the reports of destructive weather lately in the Dallas, Texas area. Over 750,000 people were without power after the storms. Trees fell on homes. People lost their lives.  I live in Dallas. This storm confirmed that being prepared for a disaster makes a huge difference. Here’s what I learned dealing with a disaster and how disasters can help you with … [Read more...]

Small Sales Strategies That Mean Big Results in Sales 

March 14, 2024 By maurasf

They say good things come in small packages. In sales big results can come from small strategies. Why not think about these small strategies so you can get better sales results?  Follow up can be a small sales strategy. I find that misunderstandings come with poor follow up. The old saying is correct that even the faintest ink is better than the strongest memory. … [Read more...]

Dealing With an Angry Customer

February 29, 2024 By maurasf

You are going to have to deal with an angry customer no matter how responsive you are in sales or how well you anticipate customer problems. Sure, it would be nice to be able to prevent angry customers, but that is not realistic. Communication is hard and misunderstandings happen. That’s when emotions run hot. You can still work with an angry customer and keep your … [Read more...]

How to Deal with Deception in Sales

October 15, 2023 By maurasf

A very important customer once deceived me. This customer was my most important distributor. I had worked with this gentleman for years and trusted him. You can imagine my shock and disappointment.   Business that was promised to me went to a competitor.  The lost deal cost my company over $1 Million. I did not handle the situation as best as I could … [Read more...]

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*What was your last “mistake?” Did you make it before? There’s nothing wrong with making mistakes in sales provided you are making different mistakes. (You are learning from them!)

About the principal

Would you take auto mechanics classes when you buy a car? Maura did because she wanted to be able to work on her car. She takes that same approach to selling. She can show you how to get below the surface of selling to learn why and how different strategies work. She will show you which skills to implement that will shorten your sales cycle and increase your sales. She was Mobil Oil's first female Lubrication Engineer in the United States and one of Chevron's top 5 salespeople in the country. She knows what works for sales.

"I would recommend your work to other sales organizations who want to get better results from improved selling strategies."
Jamey Rootes
President
Houston Texans

Sales Expert at Allbusiness.com

Selling is the easiest job in the world. Just ask anyone who is not in sales. Read Maura’s ideas on “more brain…less mouth” selling to make your selling easier and more successful.

Maura’s Allbusiness blog posts

Recent Posts

  • AI In Sales
  • Help! I Just Lost a Big Sale! 
  • Unforced Errors in Selling
  • Talk is Not Cheap: The Right Words for Sales
  • Working With Disorganized People

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