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You are here: Home / Archives for Blog / Sales Strategy

How to Raise Prices and Keep Your Customers

October 4, 2019 By maurasf

You can raise prices and keep your customers. Are you doing what it takes? It will happen at some point in your selling career that you will have to raise prices. Your customers are not looking forward to this conversation. Most likely neither are you. You are vulnerable to competition when you raise your prices. After all, who doesn’t think that when prices go up, and … [Read more...]

There’s Still Time to Increase Your Sales and Make Your Sales goals

July 26, 2019 By maurasf

It’s summer time and the living is easy.  Maybe it is if you are on track to make your sales goals this year.  What if you’re not?  Here are some actions to take to get more sales and make your sales goals this year.   Focus on smaller accounts.  I don’t normally recommend focusing on smaller accounts. Why? Because you work … [Read more...]

Use LinkedIn for Sales

December 14, 2018 By maurasf

Are you using LinkedIn to sell? LinkedIn is a valuable selling tool for salespeople when you know how to use it. Here’s how one sales leader uses LinkedIn for selling and recruiting Target your prospects. Georgine Muntz,is a fintech company leader that has held sales and other leadership roles at fast growing SaaS companies. She is currently a board member and angel investor. … [Read more...]

Your Sales Brand: Put More You Into Your Sales

October 25, 2018 By maurasf

what is your sales brand

What do you sell? You probably think it’s your product or service. While that’s correct, it’s not all you sell. Your prospects and customers are also buying you. Think of it as your sales brand. How are you including yourself in your sales? What’s your sales brand? Everyone knows Mercedes, Starbucks and Nike. They each have a brand personality. They are more than their … [Read more...]

Bogleheads Can Help You Sell: What Don’t You Know in Sales?

October 14, 2018 By maurasf

Attention Bogleheads! You know if you’re a follower of the founder of Vanguard Group, John C. Bogle, that he and his followers believe (and have shown) that investing can be simple and cheap. Bogle founded Vanguard in 1974 and introduced the first index mutual fund in 1975. Vanguard says that index funds have saved U.S. investors approximately $150 billion in fees since the … [Read more...]

Everything Old Is New Again in Sales: Apply Ad Principles to Sales

October 1, 2018 By maurasf

You may have heard people say, “Everything old is new again.” Claude Hopkins was the highest-paid copywriter of his day back in the early 20th century. What he said then about advertising also applies to sales today. Consider how you can apply his last century ad principles to your sales today. 1. Some ads are planned and written with a totally wrong conception. They are … [Read more...]

Sell and Work for a Difficult Boss

September 7, 2018 By maurasf

It’s not mutually exclusive. You can sell while you work for a difficult boss. Difficult bosses come in all types, whether verbally abusive, incompetent or worse. One of your options is to get another job. You might believe that as the victim it’s not right to be punished in that way. Here’s how to work for a difficult boss and still continue to sell. 1. Make sure you work the … [Read more...]

Time Management for Sales: How Prospects Impact How You Spend Your Time in Sales

July 13, 2018 By maurasf

time management and deadlines

Great salespeople master time management to get the best results from their time. Sometimes the choices get tricky when you consider what you should do. You might waste your time when your prospect’s view of a deadline is different than yours. Here’s what you can consider to get the most out of your selling time. What does a deadline time mean? Just because you have a sense … [Read more...]

Sales Principles to Consider

April 2, 2018 By maurasf

work on sales principles

Mathematics and science are based on certain fundamentals. Gravity exists and exerts forces on all of us. Light travels at a certain speed and in theory nothing can go faster than it. What about sales? There are some sales principles that you might not think about, but you should consider. They will help you sell more. Sales principle 1. Your customer is always more important … [Read more...]

Questions Make Sales For You

March 27, 2018 By maurasf

You don’t need a fortune teller to see the future and help you sell.  All you need to do is to ask your prospects and customers the questions that make sales for you. Which would those be? The ones that get you the information that you need to sell. Here are a few questions that work and why. Pain often motivates and uncovers real needs. Do you think your customers love … [Read more...]

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*Listening is one of the most important selling skills. Never interrupt a customer when he is talking. Always ask for clarification to be sure you understood what was said.

About the principal

Would you take auto mechanics classes when you buy a car? Maura did because she wanted to be able to work on her car. She takes that same approach to selling. She can show you how to get below the surface of selling to learn why and how different strategies work. She will show you which skills to implement that will shorten your sales cycle and increase your sales. She was Mobil Oil's first female Lubrication Engineer in the United States and one of Chevron's top 5 salespeople in the country. She knows what works for sales.

"I would recommend your work to other sales organizations who want to get better results from improved selling strategies."
Jamey Rootes
President
Houston Texans

Sales Expert at Allbusiness.com

Selling is the easiest job in the world. Just ask anyone who is not in sales. Read Maura's ideas on "more brain...less mouth" selling to make your selling easier and more successful.

Maura's Allbusiness blog posts

Recent Posts

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  • Listen With Your Eyes & Ears to Sell More
  • How to Raise Prices and Keep Your Customers
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