Remember those commercials that showed dangerous activities? There was always a small caption that said “Don’t try this at home.” If you’re watching/reading the news, you also don’t want to try what they’re doing in your selling.
Representative Mike Rogers of Michigan, who chairs the House Intelligence Committee, said about the US-Syria foreign policy, “Putin is playing chess, and we’re playing tick-tack-toe.” Strategy is key in foreign relations and key in customer relations.
Remember this the next time you raise prices, change delivery policies, or do something that will impact your customer relationship. You have to think strategically before you implement new policies. Determine before you implement what could happen as a result of your action. If you have no plan, you’ll probably get caught off guard with what happens. Or worse, you’ll be subject to someone else’s strategy which might hijack all your efforts to sell.
Best wishes for your sales success!