Copycats are a good thing. Social copying is the phenomenon of looking to other people to show us what to do. That’s what a TV track taps into. It shows us where to laugh and we feel better knowing that we’re part of the group. We also eat at crowded restaurants because it allows us to copy the other people who have chosen what we believe to be a good restaurant. Think of all your satisfied customers. What’s one thing they’ve done that you would like other prospects to copy? It’s that they’ve bought from you and were satisfied with the purchase. How can you show your prospects this behavior to copy? Be sure to get reference letters to show your prospects so they can copy your existing customers and buy.
Have a great relaxing Labor Day holiday!