[email protected]

Sales training and sales consulting to increase sales.

Call For A Sales Consultation

972-380-0200
  • About
    • What We Do to Increase Sales
    • Sales Philosophy on Hiring Salespeople
    • Clients
    • Customer Comments
    • In the Media
    • Contact Us
  • Speaking and Training
    • Sales Coaching for Performance Improvement
    • Professional Speaking
    • Sales Training
    • Sales Consultant for Business Development & Increase Sales
  • Sales Products
    • Books
    • Audio CDs
    • Webinars
    • E-Books
    • Manuals
    • Booklets
    • Merchandise
  • Free Resources
    • Videos
    • The Selling Newsletter
    • What is your Selling Issue?
    • Recommended Reading
    • Free Reprint Articles
    • White Papers
    • Sales Pro
  • Upcoming Programs
  • Membership
You are here: Home / Blog / Customer Preferences you can use to your advantage

Customer Preferences you can use to your advantage

November 26, 2012 By maurasf

I just read in the Harvard Business Review daily stat that when simultaneously using multiple items, consumers prefer products of the same brand, a phenomenon that overwhelms their preexisting brand preferences.

Here’s what they report:
Research participants who were consuming a nonfavored brand (of chips, say) chose the same brand of a complementary product (salsa, for example) over a favored brand more than 60% of the time, on average, across four product categories, say doctoral student Ryan Rahinel and Joseph P. Redden of the University of Minnesota. People seem to believe that products under the same brand umbrella are somehow designed to go well together, the researchers say.
Source: Brands as Product Coordinators: Matching Brands Make Joint Consumption Experiences More Enjoyable

Coaching pointer: How can you use this customer preference in your sales strategy?

Tweet
PinIt

Filed Under: Blog, News & Updates, Sales Strategy, Selling

THE SELLING E-LETTER® SIGN UP

Social media

  • LinkedIn
  • Twitter

Selling Tips

*What was your last “mistake?” Did you make it before? There’s nothing wrong with making mistakes in sales provided you are making different mistakes. (You are learning from them!)

About the principal

Would you take auto mechanics classes when you buy a car? Maura did because she wanted to be able to work on her car. She takes that same approach to selling. She can show you how to get below the surface of selling to learn why and how different strategies work. She will show you which skills to implement that will shorten your sales cycle and increase your sales. She was Mobil Oil's first female Lubrication Engineer in the United States and one of Chevron's top 5 salespeople in the country. She knows what works for sales.

"I would recommend your work to other sales organizations who want to get better results from improved selling strategies."
Jamey Rootes
President
Houston Texans

Sales Expert at Allbusiness.com

Selling is the easiest job in the world. Just ask anyone who is not in sales. Read Maura’s ideas on “more brain…less mouth” selling to make your selling easier and more successful.

Maura’s Allbusiness blog posts

Recent Posts

  • Sales Is Not Fair
  • Less Stress Selling:  What You Can Do to Reduce Sales Stress
  • Segment Your Prospects and Customers. Are Your Largest Prospects and Customers the Most Important?
  • Women In Sales: Beware Mansplaining and other gender stereotypes!
  • Sell In A Recession

Search

Copyright © 2023 · [email protected]