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You are here: Home / Selling Skills / How to be more Creative and Successful in Sales

How to be more Creative and Successful in Sales

July 22, 2016 By maurasf

sales and creativity
You can be more creative and generate new ideas for sales.

One of the best ways for salespeople to be more creative is to do different things. Think about it, the creative process is fueled by your experiences. Doing the same things over and over again will deprive you of new experiences. The lack of new experiences means you have less material to drive your creativity.
Here are a few suggestions to be more creative.

1. Drive a different way home. (Sorry Google Maps!)

You just might learn a hidden shortcut and at least you see different sights. Those new sights give you new information and ideas to be creative.

2. Read something different.

You might love mysteries. For the next book you read switch to historical fiction or something you normally don’t read. You might learn something new that triggers an idea that you can use for selling.

3. Eat a new food.

You may have never tried Thai, Salvadoran, Vegan or other type of food. The next time you eat out go for a new type of food. New food experiences give you the opportunity to see food in a different way. Some Mexican food includes chocolate. The restaurant may have different décor. New things will trigger new ideas for you.

4. Exercise.

When you go for a walk you relieve your logical left brain from thinking about your work. That rest period allows the ideas in your unconscious to come alive and reach your conscious awareness. When the ideas start popping into your head, be sure you can capture them. A cell phone and voice recording works well. Sending yourself a text works, too.

5. Stop judging.

This one is hard for many people. When a new idea pops into your head you might think of too many reasons why it won’t work. Stop it! Judging halts creativity. It takes many ideas to lead to the best idea. You might be eliminating the great idea that leads to the best idea.

Dean Keith Simonton, Professor of Psychology, reports that on average, creative geniuses weren’t qualitatively better in their fields than their peers. They simply produced a greater volume of work, which gave them more variation and a higher chance of originality.

Generate more ideas and you are more likely to be successful. Being creative in sales gets you those plentiful ideas.

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Filed Under: Selling Skills Tagged With: sales creativity

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About the principal

Would you take auto mechanics classes when you buy a car? Maura did because she wanted to be able to work on her car. She takes that same approach to selling. She can show you how to get below the surface of selling to learn why and how different strategies work. She will show you which skills to implement that will shorten your sales cycle and increase your sales. She was Mobil Oil's first female Lubrication Engineer in the United States and one of Chevron's top 5 salespeople in the country. She knows what works for sales.

"I would recommend your work to other sales organizations who want to get better results from improved selling strategies."
Jamey Rootes
President
Houston Texans

Sales Expert at Allbusiness.com

Selling is the easiest job in the world. Just ask anyone who is not in sales. Read Maura’s ideas on “more brain…less mouth” selling to make your selling easier and more successful.

Maura’s Allbusiness blog posts

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