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You are here: Home / Blog / Do NOT trick customers to make them buy from you.

Do NOT trick customers to make them buy from you.

March 4, 2015 By maurasf

salesman trick customer
Do not trick a customer to buy.

Great selling means you don’t have to trick customers to buy.

I just got off the phone with Jim. The call started with a warm greeting of “Hey Maura. It’s Jim. Great to talk with you.” His friendliness seemed sincere. I replied, “Hi, Jim” wondering the whole time who this Jim was.

I quickly learned.

He was an inside salesman. Once I realized that I didn’t know him, I felt duped. Why? He acted as if he knew me when he didn’t. I felt like he tricked me. That is no way to make a customer feel. Of course I didn’t buy and I didn’t even let him get too many words out after that.

If you have to trick customers into listening to you, I can promise you that your sales efforts will be unsuccessful. Don’t pretend to know people when you don’t. Instead why not actually do some work and create a better introduction that people who don’t know you might pay attention to and listen to? That’s a much better sales strategy.

Regards,
maura schreier-Fleming

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Filed Under: Blog, Sales Strategy

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About the principal

Would you take auto mechanics classes when you buy a car? Maura did because she wanted to be able to work on her car. She takes that same approach to selling. She can show you how to get below the surface of selling to learn why and how different strategies work. She will show you which skills to implement that will shorten your sales cycle and increase your sales. She was Mobil Oil's first female Lubrication Engineer in the United States and one of Chevron's top 5 salespeople in the country. She knows what works for sales.

"I would recommend your work to other sales organizations who want to get better results from improved selling strategies."
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President
Houston Texans

Sales Expert at Allbusiness.com

Selling is the easiest job in the world. Just ask anyone who is not in sales. Read Maura’s ideas on “more brain…less mouth” selling to make your selling easier and more successful.

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