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You are here: Home / Archives for Blog / Sales Strategy

Strategies for Career Success

May 11, 2023 By maurasf

What’s your plan for career success? Do you even have strategies for your career success? Your sales success, just like your sales calls, should be a result of your planning. Don’t let random events guide your career. Here are strategies you can implement to promote your career success.  Pay attention to admins for your career success.  There are some misguided people who … [Read more...]

Teamwork in Sales: Effective Teams Avoid Sabotage

March 30, 2023 By maurasf

You might participate on a team because of your sales expertise to improve some aspect of the business. Salespeople often participate on teams because of their unique perspective with customers.  Teamwork in sales can be rewarding and it can present its own challenges. Here’s what you can do to participate on and create a high functioning team. Be sure to set the ground … [Read more...]

Women In Sales: Beware Mansplaining and other gender stereotypes!

January 30, 2023 By maurasf

Selling is a great job for women. Your numbers, not your gender, determine your success.  Still, women in sales face different situations than men. Often the situations, like gender stereotypes, are trying. It’s good to be aware of those situations that stereotype based on gender so you can be prepared or even better, avoid them. Gender Stereotypes: Get ready to deal with … [Read more...]

Sell In A Recession

January 11, 2023 By maurasf

Have you heard? According to S&P Global Market Intelligence 1 and others, a recession this year is more likely than not.  Are you ready to sell in a recession? You can be. Here’s what you can do to start to sell in a recession.   Don’t be shy! You must talk yourself up to sell in a recession! Now is not the time to be quiet about the work you’re doing. Identify all … [Read more...]

Think About Your Selling

January 1, 2023 By maurasf

Did you make New Year’s resolutions? Why bother. Most people will break them anyway. Instead, why not take some time now (if you haven’t already) to think about your selling this year. Thinking about what you might do is the first step in actually doing the actions that get you better sales results. Here’s what you can think about. Think about your selling skills. One of … [Read more...]

Pilot Program: A Strategy to Get the Sale

September 30, 2022 By maurasf

Have you considered using a pilot program as a strategy to get the sale? Your prospects might want a pilot program to try your product or service before they make a major buying commitment.  Pilot programs can persuade your prospect to buy. A poorly planned pilot program will not. Here’s what you can do to create a pilot program for your products or services that does get the … [Read more...]

Don’t Get Ghosted by Prospects!

September 14, 2022 By maurasf

One of selling’s great frustrations is when prospects ghost you.  You probably know what I mean. You have productive meetings with prospects. Your sales process is moving forward. You go from meeting to demo to what you think is the deal. Then nothing. Your prospect is ghosting you. What can you do so you don’t get ghosted by prospects? Face it. Your sales process is flawed … [Read more...]

Sales Vision: 

July 28, 2022 By maurasf

What to Look for to Avoid Losing Customers You may have heard hindsight is 20/20. In sales you don’t have the luxury of hindsight. Most probably when you look back on your sales history it’s to wonder how you lost a piece of business.  Having sales vision helps you avoid losing customers instead of looking back. Here’s what you should look for with your sales … [Read more...]

Sell On The Telephone: 3 Rules to Follow

June 15, 2022 By maurasf

You probably wish that call screening didn’t exist today. Without screening a prospect would be more likely to pick up the phone. Stop wishing. Instead, practice these 3 rules to sell more on the telephone.   1. Less is more when you sell on the telephone.  Each second—yes second—is precious. Don’t waste them! Each word you say should make your prospect to want to hear … [Read more...]

Problem Solving 101: Make Decisions Easier

May 1, 2022 By maurasf

Problem solving and making good decisions are the foundation of selling. You’ve got to decide who your prospects should be, how to navigate customer politics, deliver price increases and on and on.  Deciding isn’t easy. Here are some thoughts to make decisions easier. Ideally, your problem solving decisions will be better ones as well.   Make decisions easier by getting past … [Read more...]

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*What was your last “mistake?” Did you make it before? There’s nothing wrong with making mistakes in sales provided you are making different mistakes. (You are learning from them!)

About the principal

Would you take auto mechanics classes when you buy a car? Maura did because she wanted to be able to work on her car. She takes that same approach to selling. She can show you how to get below the surface of selling to learn why and how different strategies work. She will show you which skills to implement that will shorten your sales cycle and increase your sales. She was Mobil Oil's first female Lubrication Engineer in the United States and one of Chevron's top 5 salespeople in the country. She knows what works for sales.

"I would recommend your work to other sales organizations who want to get better results from improved selling strategies."
Jamey Rootes
President
Houston Texans

Sales Expert at Allbusiness.com

Selling is the easiest job in the world. Just ask anyone who is not in sales. Read Maura’s ideas on “more brain…less mouth” selling to make your selling easier and more successful.

Maura’s Allbusiness blog posts

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