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You are here: Home / Archives for Blog / Sales Strategy

5 Strategies for Sales Success

November 16, 2014 By maurasf

The writer, Anton Chekhov, once said, “Knowledge is of no value unless you put it into practice.” Why not put into practice these 5 strategies for sales success? 1. Live within your means. Don’t buy the foolish thinking that more stuff will make you happy. Build relationships with real people, not Facebook friends who only make you feel worse for seeing their vacation photos … [Read more...]

Make Your Team Presentation Get the Sale

November 16, 2014 By maurasf

Where are 70% of the companies who were on the Fortune 500 list in 1955? They’re out of business. Times change, but they didn’t. Have you noticed how selling has changed over the years? Groups making buying decisions used to be rare. Committees now decide who to buy from. Salespeople used to operate solo; now teams sell. Do you know how to make your team presentation successful … [Read more...]

Put Your Sales Manager To Work

November 16, 2014 By maurasf

How much easier would your selling be if you could partner with another great sales professional and sell? In sales, two heads are better than one. That second head just might be your sales manager. If you want to tap into another great selling resource, put your sales manager to work. Make sales calls. Are you always making sales calls by yourself? Now is the time to … [Read more...]

Do you work for free when you sell?

November 2, 2014 By maurasf

I recently wrote a column on customers who want you to work for free.  I never fault anyone for asking. I do blame salespeople who get intimidated and do things they don't want to do and aren't strategic for their selling.  These sales people are sometimes afraid to tell a customer or prospect no.  Sometimes they don't know how to or when to move on.  As I wrote in the column, … [Read more...]

What consultive selling questions do you ask to sell?

August 25, 2014 By maurasf

sales negotiations

Are you wondering what consultive selling questions you can ask to sell?  I have a consultive selling process that I teach that shows you how to learn about your customer, uncover business problems he cares about and motivate him to buy.  Here's the process. It’s as simple as A,B,C and D. Consultative selling starts with what you know ABOUT (A) your customer. Rather than … [Read more...]

Small talk helps negotiations if you are male

August 20, 2014 By maurasf

improve negotiation results with small talk

Who knew? What women do so easily (make small talk) will get better results in negotiation.  But, only if you're male.  If you read the study it says that women don't benefit as much as men do with the small talk. Why? It seems that men are inherently less "communal" so the chit chat helps them be perceived more positively so they get better results with negotations. Here's … [Read more...]

3 Instant Sales Ideas

August 14, 2014 By maurasf

sales and what you don't know

Here are 3 instant sales ideas for you to sell more now. 1.  Live within your means. Don’t buy the foolish thinking that more stuff will make you happy. When you start to acquire stuff that you can’t afford you start down a path that might lead to becoming a desperate salesperson. Nothing causes a sale to fail faster than desperation. How do you avoid participating in the … [Read more...]

Be strategic when you sell with Thumbtack

August 14, 2014 By maurasf

One of the things you want to do is to be more strategic if you are in sales.  Look for tools and apps that will leverage your work to acquire other new business.  You want prospects to easily find you.  It's almost like you get to have someone working for you while you sleep. Here's a wonderful site, Thumbtack that you can use to help prospects find you. I use it to help … [Read more...]

Keeping Information from Your Customers Hurts Sales

July 29, 2014 By maurasf

post office hurts sales

Do you keep information from your customers? I hate to pile on the post office, but they really hurt their sales efforts. I recently needed to purchase a certified letter for a business document I was mailing. I made the purchase at 10AM. I was instructed to go to the U.S. Postal Service website, usps.com, enter my tracking number and I would be able to see the letter’s … [Read more...]

Women in Sales: Be careful.

July 23, 2014 By maurasf

female sales professionals

Women in sales, have you heard about the hubbub going on at GitHub? It seems that engineer Julie Ann Horvath left the company because of allegations about gender-based harassment.  There is a lot in the media to show that some unusual things did happen.  In fact, the company president and co-founder, Tom Preston-Werner, stepped down.  He was criticized that he had mishandled … [Read more...]

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About the principal

Would you take auto mechanics classes when you buy a car? Maura did because she wanted to be able to work on her car. She takes that same approach to selling. She can show you how to get below the surface of selling to learn why and how different strategies work. She will show you which skills to implement that will shorten your sales cycle and increase your sales. She was Mobil Oil's first female Lubrication Engineer in the United States and one of Chevron's top 5 salespeople in the country. She knows what works for sales.

"I would recommend your work to other sales organizations who want to get better results from improved selling strategies."
Jamey Rootes
President
Houston Texans

Sales Expert at Allbusiness.com

Selling is the easiest job in the world. Just ask anyone who is not in sales. Read Maura’s ideas on “more brain…less mouth” selling to make your selling easier and more successful.

Maura’s Allbusiness blog posts

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