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You are here: Home / Archives for Blog

Anticipate Problems and Save Time in Sales

February 28, 2022 By maurasf

What strategy do you use to save time? Maybe you avoid multi-tasking or you automate certain functions. I have another way. Anticipate problems. Here’s how you can save time in sales and also lower your blood pressure. How do you anticipate problems? You can save a lot of time in sales (and lower your blood pressure) when you avoid problems. Think about a time, after an … [Read more...]

Zoom for Sales Meetings, Meetings and Productivity

February 14, 2022 By maurasf

You’ve probably attended more than just a few Zoom sales meetings these past few Covid years.  I’m one of the people who love Zoom for its productivity. There are some people who aren’t getting the dos and don’ts of Zoom meetings whether they meet for sales, training, or customer service. Be ready to join Zoom sales meetings early.  Do you log on at 9:59 am if a Zoom … [Read more...]

Little Things in Sales Strategy Give Big Differences in Sales Results

January 27, 2022 By maurasf

Legendary Basketball Coach, John Wooden said, “It's the little details that are vital. Little things make big things happen.” In sales, the little things make big sales happen.  Here are a few little things that you can implement in your sales strategy to produce big differences in your sales results.  Incorporate your customer’s emotions in your sales strategy. Some … [Read more...]

Let’s keep Selling Simple This Year

January 2, 2022 By maurasf

You are probably Covided out. It’s exhausting keeping up with the reports on the ever changing restrictions and recommendations. Hopefully you, your friends or your family haven’t gotten sick and if you have it was with mild symptoms. Either way, right now you might be craving some simplicity in your life. I know I welcome keeping selling simple this year and especially … [Read more...]

Incorporate Gratitude Into Your Selling

December 14, 2021 By maurasf

Want to be more successful? Learn to incorporate gratitude in your life and selling. It’s not my idea that gratitude is a good idea for sales and business. There are many studies and they support an association between gratitude and an individual's well-being. So how can you incorporate gratitude into your selling? Here are a few ideas. Say thank you. This is something that … [Read more...]

It’s December. What Can You do for Selling?

November 30, 2021 By maurasf

Are you getting tired of new ways to create meals with turkey? Hopefully, Thanksgiving gave you a few days of relaxation and not too much stress. Now it's back to selling and the few days left this year. It’s December. Now what can you do for selling? Look back. Schedule a very important appointment. It's not with a customer. The appointment is with you. At this … [Read more...]

Use Gender Differences to Improve Sales Communication

November 14, 2021 By maurasf

Have you heard the joke, why is it that a man will pay $2 for a $1 item he wants and a woman will pay $1 for a $2 item that she doesn't want? Subtle gender differences in behavior, especially in communication, also appear in the selling arena. We should be aware of these differences to adapt our sales communication and understand their impact on our selling. What are the … [Read more...]

Sales Strategy 101: The Basics to Make the Sale

October 29, 2021 By maurasf

Which is more important-- your selling skills or your selling strategy? I say your strategy is more important. You won’t be effective if you have great skills and a poor strategy. Think of it as doing the wrong things well. If you have a good strategy and poor skills, it might take you longer, but you just might accomplish your objective. Now it’s time improve your sales … [Read more...]

Don’t be Afraid to Use the Telephone to Sell

October 14, 2021 By maurasf

How is the pandemic impacting your business? Think of how many people are not leaving their office because of the pandemic. Where are they? They’re by their telephone. You may think that email is your best bet to reach prospects. I think the telephone is better even with caller ID. Barriers should not make you afraid to use the telephone to sell. Be prepared when someone does … [Read more...]

Make Quick, Good Sales Decisions

September 30, 2021 By maurasf

The Covid pandemic may have taught you how quickly things can change. One week we’re thinking that the pandemic is under control. The next we’re seeing the variant and how dangerous it is. Acting quickly can make the difference between long term success or failure. Here’s how you can learn to make good, fast decisions for sales. Recognize who you are. You may be the type who … [Read more...]

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*What was your last “mistake?” Did you make it before? There’s nothing wrong with making mistakes in sales provided you are making different mistakes. (You are learning from them!)

About the principal

Would you take auto mechanics classes when you buy a car? Maura did because she wanted to be able to work on her car. She takes that same approach to selling. She can show you how to get below the surface of selling to learn why and how different strategies work. She will show you which skills to implement that will shorten your sales cycle and increase your sales. She was Mobil Oil's first female Lubrication Engineer in the United States and one of Chevron's top 5 salespeople in the country. She knows what works for sales.

"I would recommend your work to other sales organizations who want to get better results from improved selling strategies."
Jamey Rootes
President
Houston Texans

Sales Expert at Allbusiness.com

Selling is the easiest job in the world. Just ask anyone who is not in sales. Read Maura’s ideas on “more brain…less mouth” selling to make your selling easier and more successful.

Maura’s Allbusiness blog posts

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