There are too many salespeople who think they have to apologize for being in sales. How do you know if you’re one of them? Look at your business card and your title. Does it say sales? I’ll give you a pass if it says Business Development since so many people today now know that those words really do mean that you are in sales.
I think that you are afraid of selling if your job title doesn’t have the word sales. Or you could be hiding behind your job title because you have a low opinion of sales. Whichever it is, you are not helping your selling when you have a job title that hides what you’re there to do. There’s no need to apologize for being in sales and there’s no need to hide what your work is either. What do you think?