Do you want more time to do the things you want to do? Then you should be using AI (artificial intelligence) for your selling. Artificial Intelligence comes in lots of different tools. You probably are using it already if you use Google to search. There is so much more you can do to streamline your selling effort when you use AI in sales.
Why AI?
AI gives fast answers. It’s almost shocking how quickly AI tools give you answers. Each AI tool is slightly different and when you use one you might get a different result if you use another. This is the first caution when you use AI. Use different types to compare and triangulate your answer. AI won’t take the place of a human (you) looking at the AI generated results to determine what you’re getting is a good result.
What are the options for using AI in sales?
All the big tech companies have AI capability. You’ve probably been using AI without even knowing it. You use Google’s AI Gemini when you search. Microsoft has Copilot. You might be very familiar with OpenAI and Chatgpt. Perplexity AI is another option.
What can you use AI for in sales?
There are so many areas where AI use fits for sales professionals. Think about the repetitive tasks that consume your time. AI is perfect for writing messages to prospects. Think about asking Chatgpt to write a follow up email to a first meeting with a prospect. Be very specific about what you ask when you use AI tools.
Here’s a sample prompt:
Write a 450 word column on AI for business to business salespeople. Include what AI apps to use, what to be aware of when using AI, what aspects of selling AI can be used for. Consider these aspects selling: prospecting, face-to-face selling, proposal writing, and closing.
Here’s part of the Chatgpt answer to the above prompt:
Proposal Writing
AI simplifies proposal writing by automating document creation and personalization. Tools like PandaDoc offer customizable templates and e-signature capabilities, accelerating the proposal and contract process. Additionally, AI-powered email assistants like Lavender provide real-time coaching to help sales teams craft messages that generate responses, analyzing billions of emails to offer data-driven insights.
Chatgpt generated this answer within a few seconds. Feel free to edit your answers. It’s much easier to edit text that’s already generated. It’s also a good idea to review or edit what you get. Sometimes the result reads like it was written by someone where English isn’t their first language. Other times, you’ll marvel at what you read and how perfect it is for your use.
Using AI is a good tool for creating sales materials for customers. Consider using it to rewrite messages for different audiences or customer types. You might use it to adapt content for different platforms like YouTube or Pinterest.
Consider at least trying one new AI tool this week for some aspect of your selling. You just might find that there are other uses you have for these AI tools. You’ll get more free time to spend on whatever you choose when AI tools simplify your selling.