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You are here: Home / Blog / You can’t sell if you’re desperate

You can’t sell if you’re desperate

June 23, 2014 By maurasf

Are you desperate to make the sale?

Did you see the Harvard Business Review report that  half of Americans surveyed in 2009 reported that they “probably” would be unable to come up with $2000, and one-quarter of the total were “certain” they couldn’t. Yikes.

How well do you think those people are doing if they are in sales?

Probably not well. (Maybe that’s why they don’t have the money???)

Whatever your financial situation is, if you’re in sales, you had better start saving money. You will be more likely to fail if you come to a sales call desperate to make the sale. Your nonverbal communication is shouting desperation. Customers won’t buy it.

I know finances or lacking them is a complex problem. You can’t magically change people to buy less and save more.  I hope you started to pay attention if you’re in sales and the HBR study describes you. Fix your finances now.  You’ll have a more successful selling career going forward.

 

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About the principal

Would you take auto mechanics classes when you buy a car? Maura did because she wanted to be able to work on her car. She takes that same approach to selling. She can show you how to get below the surface of selling to learn why and how different strategies work. She will show you which skills to implement that will shorten your sales cycle and increase your sales. She was Mobil Oil's first female Lubrication Engineer in the United States and one of Chevron's top 5 salespeople in the country. She knows what works for sales.

"I would recommend your work to other sales organizations who want to get better results from improved selling strategies."
Jamey Rootes
President
Houston Texans

Sales Expert at Allbusiness.com

Selling is the easiest job in the world. Just ask anyone who is not in sales. Read Maura’s ideas on “more brain…less mouth” selling to make your selling easier and more successful.

Maura’s Allbusiness blog posts

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