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You are here: Home / Newsletters / The Selling Newsletter December 2011

The Selling Newsletter December 2011

December 1, 2011 By maurasf

The Selling Newsletter

December 2011

SALES QUOTE

" Only Irish coffee provides in a single glass all four essential food groups: alcohol, caffeine, sugar and fat.”

-Alex Levine

For Salespeople…

Are you smiling? I certainly hope so. You’ve probably worked very hard this year. I hope you are taking some time to be less serious now. Sure you can look back and evaluate your year. You also should take some time for yourself. Whether it’s time to relax or do something for yourself, it’s always part of selling to take good care of yourself. Remember your nutrition this holiday season. Irish coffee counts!

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THE BLOG S AND OTHER COLUMNS

I’m now writing The Real Deal, a column on women in business for Allbusiness.com Hope you’ll read more ideas so you can achieve your success in business.

You can get RSS feed for the blog.

Follow me on twitter

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THE SELLING IDEAS FOR THE MONTH

‘Tis The Season

This time of year there’s much giving and receiving. For some, the selling push is over given that the year is almost over. You’ve either made your goals or are planning to do better next year by doing something different. Whether you’re this year’s hero, or you came in second, giving and selling go very well together. This is the perfect time to think about what you’ve given. Maybe it’s some of these gifts.

• Acknowledging the help that other people gave you so you could win the customer

• Serving your customer and fending off competition by building your customer’s confidence and trust in you as well as in your product.

• Developing a network of relationships in your company so you’re able to provide the level of customer support you’ve promised

• Helping a customer by listening and solving a problem

• Giving a customer more time to be with their family by anticipating and avoiding a problem.

• Giving a customer the opportunity to learn a new way to do something.

• Mentoring other salespeople in your company so they can achieve their selling objectives

• Delivering value by working days and nights and doing whatever it takes to get the necessary, timely information your customers require

• Giving your customer increased productivity from a product you sold

• Giving the end user the ability to enrich their life by purchasing a product

• Providing reassurance to investors and confidence about their future by anticipating the information they need

• Achieving customer satisfaction by diligently searching and finding the precise product your customer requested

• Guiding a customer to articulate his needs and define the staff required to fit the company’s culture and grow their business

• Being available to coach your customer for success

• Producing a more effective business launch by getting press attention for a new product introduction

• Helping a customer make a difficult decision

• Enhancing quality of life by designing a new environment

• Selling to a customer in a way that ensures the absence of buyer’s remorse

I believe that selling is the world’s best job because when it’s done correctly, we help others and indirectly make the world a better place. The challenge of selling is to customize the process to our own styles and to our customers’ styles. That is just one of the features of selling. The benefits are too numerous to mention. You have given your customers so much more than simple products and services. It seems to me that selling demonstrates that it truly is better to give than to receive.

Happy holidays and best wishes for a successful selling New Year!
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ACTION ITEMS

1. Enjoy the season!

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Programs
You can check for current programs.
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DID YOU KNOW?

According to Lloyd’s Risk Index 2011, the loss of customers because of the age of austerity is the number one risk facing businesses.
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Here are some selling tools to help you sell more now. Click on the photo to find out more!
Monday Morning Sales Tips : A book that has quick ideas for you to be more successful in sales.
Real-World Selling: A book with selling skills and strategies that work in the real world of sales. Secrets of Persuasion: Audio CD for the clues to use to speed-read people and close more business.

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*What was your last “mistake?” Did you make it before? There’s nothing wrong with making mistakes in sales provided you are making different mistakes. (You are learning from them!)

About the principal

Would you take auto mechanics classes when you buy a car? Maura did because she wanted to be able to work on her car. She takes that same approach to selling. She can show you how to get below the surface of selling to learn why and how different strategies work. She will show you which skills to implement that will shorten your sales cycle and increase your sales. She was Mobil Oil's first female Lubrication Engineer in the United States and one of Chevron's top 5 salespeople in the country. She knows what works for sales.

"I would recommend your work to other sales organizations who want to get better results from improved selling strategies."
Jamey Rootes
President
Houston Texans

Sales Expert at Allbusiness.com

Selling is the easiest job in the world. Just ask anyone who is not in sales. Read Maura’s ideas on “more brain…less mouth” selling to make your selling easier and more successful.

Maura’s Allbusiness blog posts

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