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You are here: Home / Blog / Metaphors to sell more

Metaphors to sell more

May 8, 2015 By maurasf

Metaphor-Infographic-TopFrameYou must have heard the saying, “A picture is worth 1,000 words.” Well some words are worth 1,000 pictures. I often say that the tools of a salesman’s trade are words. Metaphors are word pictures and they are powerful words. They make it easier for the listener to listen because they involve more senses than just hearing. They do this by creating word pictures. When someone sees the idea as well as hears it they are more likely to understand.

Anne Miller, a speaker, coach and author, has an excellent infographic on metaphors. She says that a “metaphor is the shortcut to yes!” I say her infographic is an extraordinary sales tool and gift to sales professionals. It’s the shortcut to understand why sales professionals should use metaphors more often as they sell. It will also show you how.

anne miller metaphor infographic

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Filed Under: Blog, Sales Presentation

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*Try to listen to contrary ideas with less emotion. Focus on the idea before you react. You will be a better listener if you first avoid emotions and try to understand.

About the principal

Would you take auto mechanics classes when you buy a car? Maura did because she wanted to be able to work on her car. She takes that same approach to selling. She can show you how to get below the surface of selling to learn why and how different strategies work. She will show you which skills to implement that will shorten your sales cycle and increase your sales. She was Mobil Oil's first female Lubrication Engineer in the United States and one of Chevron's top 5 salespeople in the country. She knows what works for sales.

"I would recommend your work to other sales organizations who want to get better results from improved selling strategies."
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President
Houston Texans

Sales Expert at Allbusiness.com

Selling is the easiest job in the world. Just ask anyone who is not in sales. Read Maura's ideas on "more brain...less mouth" selling to make your selling easier and more successful.

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