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You are here: Home / Blog / Gravity and your selling word of mouth

Gravity and your selling word of mouth

October 21, 2013 By maurasf

Just like gravity, your sales activity is everywhere.
Just like gravity, your sales activity is everywhere.

If you haven’t seen Gravity (the movie!) yet, I highly recommend it.  I’m not the only one. It defied predictions that it would be an enormous success. “It didn’t look like it would go on to be a phenomenon,” said Warner’s president of world-wide marketing, Sue Kroll.

If current trends continue, Gravity is likely to end up grossing more than $500 million world-wide, territory rarely seen by movies that aren’t based on a comic book or toy and released in summertime or holiday season.

How did it get there? Word-of-mouth. “We had theaters that performed as well or better the second week, which is a big indicator of positive word-of-mouth,” said Mr. Mundorff, of Landmark Theatres. “They’re coming back and bringing people.”

What does that have to do with your selling?

You ignore word-of-mouth at your peril.

I’ve experienced buyers who spoke poorly of other salespeople. This was based on what they heard from other buyers. Word gets around. You’re naive if you think no one knows about your work. This works both ways. Customers talk both of the positive and the negative.

So think again, the next time you do something that you hope won’t go anywhere else.  People talk everywhere.  Just like gravity.

Best wishes for your sales success!

Maura

 

 

PS See Gravity in 3D!

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About the principal

Would you take auto mechanics classes when you buy a car? Maura did because she wanted to be able to work on her car. She takes that same approach to selling. She can show you how to get below the surface of selling to learn why and how different strategies work. She will show you which skills to implement that will shorten your sales cycle and increase your sales. She was Mobil Oil's first female Lubrication Engineer in the United States and one of Chevron's top 5 salespeople in the country. She knows what works for sales.

"I would recommend your work to other sales organizations who want to get better results from improved selling strategies."
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Selling is the easiest job in the world. Just ask anyone who is not in sales. Read Maura’s ideas on “more brain…less mouth” selling to make your selling easier and more successful.

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