If you haven’t seen Gravity (the movie!) yet, I highly recommend it. I’m not the only one. It defied predictions that it would be an enormous success. “It didn’t look like it would go on to be a phenomenon,” said Warner’s president of world-wide marketing, Sue Kroll.
If current trends continue, Gravity is likely to end up grossing more than $500 million world-wide, territory rarely seen by movies that aren’t based on a comic book or toy and released in summertime or holiday season.
How did it get there? Word-of-mouth. “We had theaters that performed as well or better the second week, which is a big indicator of positive word-of-mouth,” said Mr. Mundorff, of Landmark Theatres. “They’re coming back and bringing people.”
What does that have to do with your selling?
You ignore word-of-mouth at your peril.
I’ve experienced buyers who spoke poorly of other salespeople. This was based on what they heard from other buyers. Word gets around. You’re naive if you think no one knows about your work. This works both ways. Customers talk both of the positive and the negative.
So think again, the next time you do something that you hope won’t go anywhere else. People talk everywhere. Just like gravity.
Best wishes for your sales success!
PS See Gravity in 3D!