“ All human knowledge takes the form of interpretation. ”
— Walter Benjamin, writer
Benjamin’s observation would have made him successful in sales. Why? He recognized that what he said might be interpreted differently by those who listened.
Do you recognize that your customers and prospects may be interpreting your sales message differently than you think? You’ve just accomplished a significant objective if you do. You will ask for clarification once you realize that what you think your customers and prospects think might be different from what you mean.
When a customer says what he thinks you now know exactly how he’s interpreting your message. That’s the only information you can act on. Now you can be sure that your sales process is moving forward–or you can do something about it if it’s not.
Best wishes for your sales success!