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You are here: Home / Archives for News & Updates

What do you see when you sell?

July 28, 2023 By maurasf

Seeing is believing. That’s what people say and think. But, what are you seeing when you sell? What you see—or more importantly what you don’t see can impact how successful you are in sales. Here are some ideas to see when you sell so you can sell more.  Are you even looking so you can see when you sell? Too many salespeople go into each sales call with their prepared … [Read more...]

Women In Sales: Beware Mansplaining and other gender stereotypes!

January 30, 2023 By maurasf

Selling is a great job for women. Your numbers, not your gender, determine your success.  Still, women in sales face different situations than men. Often the situations, like gender stereotypes, are trying. It’s good to be aware of those situations that stereotype based on gender so you can be prepared or even better, avoid them. Gender Stereotypes: Get ready to deal with … [Read more...]

Make Your Own Sales Luck in 2023

December 14, 2022 By maurasf

How do you want to close out 2022? Forgetting it is probably high on your list if you didn't make your sales goals. Here’s something else you can do. My suggestion is for you to make your own sales luck in 2023.  Do you think that’s not possible? I think it is. Here’s how. Go with your gut. Professor Richard Wiseman of the University of Hertfordshire in England has been … [Read more...]

Fix Your Sales Problem: Why Your Sales Team Isn’t Selling

August 30, 2022 By maurasf

Recognizing you have a problem is the first step to fix it. The sales problem you may have is your sales team not making its sales goals. Start with examining these areas to fix your sales problem.   A sales problem starts when you haven’t provided a sales process.   I just heard about a salesperson who is finally selling. Why? Management just observed that she … [Read more...]

Stop Wasting Your Selling Time

January 12, 2022 By maurasf

What would you do with a crystal ball and your selling? You would avoid doing a whole lot of things that waste your selling time this year. You don’t have a crystal ball. Here’s what I think are big time wasters in selling. Try to stop wasting selling time and avoid them this year. No sales process for selling. I see a lot of sales teams whose management says that they only … [Read more...]

Incorporate Gratitude Into Your Selling

December 14, 2021 By maurasf

Want to be more successful? Learn to incorporate gratitude in your life and selling. It’s not my idea that gratitude is a good idea for sales and business. There are many studies and they support an association between gratitude and an individual's well-being. So how can you incorporate gratitude into your selling? Here are a few ideas. Say thank you. This is something that … [Read more...]

Use Gender Differences to Improve Sales Communication

November 14, 2021 By maurasf

Have you heard the joke, why is it that a man will pay $2 for a $1 item he wants and a woman will pay $1 for a $2 item that she doesn't want? Subtle gender differences in behavior, especially in communication, also appear in the selling arena. We should be aware of these differences to adapt our sales communication and understand their impact on our selling. What are the … [Read more...]

Sales Strategy 101: The Basics to Make the Sale

October 29, 2021 By maurasf

Which is more important-- your selling skills or your selling strategy? I say your strategy is more important. You won’t be effective if you have great skills and a poor strategy. Think of it as doing the wrong things well. If you have a good strategy and poor skills, it might take you longer, but you just might accomplish your objective. Now it’s time improve your sales … [Read more...]

Don’t be Afraid to Use the Telephone to Sell

October 14, 2021 By maurasf

How is the pandemic impacting your business? Think of how many people are not leaving their office because of the pandemic. Where are they? They’re by their telephone. You may think that email is your best bet to reach prospects. I think the telephone is better even with caller ID. Barriers should not make you afraid to use the telephone to sell. Be prepared when someone does … [Read more...]

No More Cold Calls? Change How You Sell

June 24, 2021 By maurasf

sell in the telephone

You may have heard that Bank of America Corp.’s Merrill Lynch Wealth Management unit is banning trainee brokers from making cold calls.  It seems that cold calling was a rite of passage that was from a bygone era for financial advisors.  Times change.  Financial advisors had to change how they sell as well. You may have to change how you sell as well.    Why change cold … [Read more...]

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*What was your last “mistake?” Did you make it before? There’s nothing wrong with making mistakes in sales provided you are making different mistakes. (You are learning from them!)

About the principal

Would you take auto mechanics classes when you buy a car? Maura did because she wanted to be able to work on her car. She takes that same approach to selling. She can show you how to get below the surface of selling to learn why and how different strategies work. She will show you which skills to implement that will shorten your sales cycle and increase your sales. She was Mobil Oil's first female Lubrication Engineer in the United States and one of Chevron's top 5 salespeople in the country. She knows what works for sales.

"I would recommend your work to other sales organizations who want to get better results from improved selling strategies."
Jamey Rootes
President
Houston Texans

Sales Expert at Allbusiness.com

Selling is the easiest job in the world. Just ask anyone who is not in sales. Read Maura’s ideas on “more brain…less mouth” selling to make your selling easier and more successful.

Maura’s Allbusiness blog posts

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