Why make selling any harder than it needs to be? Too many salespeople are unaware of what they’re doing that makes it harder to buy from them. Do you ever wonder if your customers like you? The answer might be, “Perhaps not” if you catch yourself doing these things. Customers like you if you don’t criticize others openly. I once watched a city councilman … [Read more...]
Safely Disagree In Sales
You probably have observed a great deal of difference of attitudes with your friends, your family and perhaps with customers. You also might have heard that people buy from people they like. Here’s some additional insight while slightly correcting that observation. How can you safely disagree in sales and continue to be liked? You may not know how to deal … [Read more...]
Talk is Not Cheap: The Right Words for Sales
You’ve probably heard the expression “talk is cheap.” That expression does not apply to sales. What you say during a sales call can have a huge impact on whether you make a sale--- or not. Are you saying the right words for sales? Are you pronouncing the right words for sales? Imagine you are in a financial discussion with a buyer. You begin the conversation with … [Read more...]
What do you see when you sell?
Seeing is believing. That’s what people say and think. But, what are you seeing when you sell? What you see—or more importantly what you don’t see can impact how successful you are in sales. Here are some ideas to see when you sell so you can sell more. Are you even looking so you can see when you sell? Too many salespeople go into each sales call with their prepared … [Read more...]
Intangibles: Sell Differently to Sell More
When’s the last time you heard someone say, ““I’m in the mood to go and buy insurance.” Never? You are far more likely to hear “I want a new iPhone” or “I’m tired of this car breaking down. I need a new car.” It is different to sell intangibles. Here are a few points to consider to sell more intangibles. Provide a way to evaluate your sale to sell intangibles. Help … [Read more...]
It’s December. What Can You do for Selling?
Are you getting tired of new ways to create meals with turkey? Hopefully, Thanksgiving gave you a few days of relaxation and not too much stress. Now it's back to selling and the few days left this year. It’s December. Now what can you do for selling? Look back. Schedule a very important appointment. It's not with a customer. The appointment is with you. At this … [Read more...]
Use Gender Differences to Improve Sales Communication
Have you heard the joke, why is it that a man will pay $2 for a $1 item he wants and a woman will pay $1 for a $2 item that she doesn't want? Subtle gender differences in behavior, especially in communication, also appear in the selling arena. We should be aware of these differences to adapt our sales communication and understand their impact on our selling. What are the … [Read more...]
Don’t be Afraid to Use the Telephone to Sell
How is the pandemic impacting your business? Think of how many people are not leaving their office because of the pandemic. Where are they? They’re by their telephone. You may think that email is your best bet to reach prospects. I think the telephone is better even with caller ID. Barriers should not make you afraid to use the telephone to sell. Be prepared when someone does … [Read more...]
Get Referrals: How to Ask and Who to Ask
Getting referral business is a wonderful way to sell. It’s always great when customers refer business to you. The referrals you get often aren’t enough to be your sole source of business. You should expect to ask for referrals to add to your sales. You may wonder how to ask for referrals and actually get the information you need to sell. Here’s how you can ask and who to ask to … [Read more...]
Red Flags in Selling
You know what red flags do. They give you advance warning of a dangerous situation. It’s at your peril if you ignore the danger. You may be missing a few red flags for customers and other people you work with. Here are some red flags that I advise my clients to pay attention to so they can get better sales results. Too much “I” and not enough “We.” Listen … [Read more...]