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You are here: Home / Archives for Blog / Sales Strategy

Forget Resolutions: Think Differently. Sell Differently.

December 27, 2016 By maurasf

New Year’s resolutions work for some people. For others they are a waste of time. For those of you who want to get different results, but don’t want to waste your time on New Year’s resolutions that you’ll break, why not try some new ideas and sell differently? Here are a few ways to think differently next year. Sell Differently: Be more patient. Patience is a virtue when it … [Read more...]

If Your Company Holiday Party Is This Weekend…

December 16, 2016 By maurasf

I know that free food and drink releases some strange behavior in some people.  Just in case that's you and you are planning on attending your company party this weekend or soon, you might want to read this column by Janice Podsada of the Omaha World-Hearld.  Your job may be at stake... … [Read more...]

New Year’s Resolutions (The Ones To Keep!)

December 13, 2016 By maurasf

It’s that time again. The year is coming to an end and many of you are thinking about your New Year’s Resolutions. It won’t be too long before many of those same resolutions become a distant memory. Instead of wasting your time on resolutions that get broken, why not make some resolutions that you can actually keep? Focus on process not results. You might have some difficult … [Read more...]

There’s Still Time To Make Your Sales Goals This Year!

October 11, 2016 By maurasf

You still have time to reach your sales goals as the year-end approaches. You don’t have a lot of time to close new business, but you certainly can implement a few strategies to increase the probability that more of your business will end up on the books this year instead of next. Sell more to every customer. Review your customer purchases and look for gaps in products they … [Read more...]

Do you know who will pay more for your products or services?

July 27, 2016 By maurasf

coffee cup starbucks

Do you spend $ .50 or $5.00 on coffee? You do know that some people think their coffee is only worth paying $.50 with a senior discount at a fast food restaurant. Then there are others who consider their $5.00 coffee and coffeehouse experience well worth the price. What’s the price of coffee have to do with selling? It shows you how you should sell. Are they willing to pay for … [Read more...]

Mid-Year Course Correction for Making Your Sales Goals

July 13, 2016 By maurasf

time to make your sales goals

So what if half the year is over? You still have half a year left to make your sales goals if you are off track. It’s time to do something different if what you are doing isn’t working for you. Why not start by making different decisions about your selling? Who am I calling on? Look at your sales cycle. Which prospects are closest to buying? They are the ones where your … [Read more...]

Email: Sales Tool or Sales Killer?

June 14, 2016 By maurasf

no spam for prospects

How do you contact prospects? Do you call them on the phone or send them an email? More and more salespeople are using email to contact prospects. Some are certainly not getting the results they want. I recently got this email. It simply said, “Hey, could you tell me more about the services you offer?” I didn’t know this person or his company. I usually notice whether the … [Read more...]

What are your sales strategy questions?

May 16, 2016 By maurasf

Do you remember when you took tests in high school or college and there were more than one correct answer? Sometimes the answer was “It depends.” The answers to your sales strategy questions are like that. Here are some questions that you should determine. The answers may surprise you. Who is your competition? You must know who your competition is to be successful at sales. … [Read more...]

2 Sales Mistakes to Avoid

March 30, 2016 By maurasf

Practice makes perfect, right? Wrong. You know if you’re an athlete that perfect practice makes perfect. Nothing good happens if you do the wrong things again and again. It is the same if you’re in sales. You must do the right things and avoid doing the wrong things if you want to get better and sell more now. Here are two sales mistakes to avoid. Sales Mistake #1. Less … [Read more...]

Selling in Two Directions

March 11, 2016 By maurasf

Do you remember how you crossed the street when you were a child? Your parent told you, “Look right and then left. Then you can cross.” That bi-directional focus made it safe for you to cross the street. Selling shouldn’t be dangerous. Bi-directional selling, or selling in two directions, makes your selling more successful. Look backwards to learn. I like to say that in … [Read more...]

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*What was your last “mistake?” Did you make it before? There’s nothing wrong with making mistakes in sales provided you are making different mistakes. (You are learning from them!)

About the principal

Would you take auto mechanics classes when you buy a car? Maura did because she wanted to be able to work on her car. She takes that same approach to selling. She can show you how to get below the surface of selling to learn why and how different strategies work. She will show you which skills to implement that will shorten your sales cycle and increase your sales. She was Mobil Oil's first female Lubrication Engineer in the United States and one of Chevron's top 5 salespeople in the country. She knows what works for sales.

"I would recommend your work to other sales organizations who want to get better results from improved selling strategies."
Jamey Rootes
President
Houston Texans

Sales Expert at Allbusiness.com

Selling is the easiest job in the world. Just ask anyone who is not in sales. Read Maura’s ideas on “more brain…less mouth” selling to make your selling easier and more successful.

Maura’s Allbusiness blog posts

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