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You are here: Home / Archives for Blog / Sales Strategy

Anticipate Problems and Save Time in Sales

February 28, 2022 By maurasf

What strategy do you use to save time? Maybe you avoid multi-tasking or you automate certain functions. I have another way. Anticipate problems. Here’s how you can save time in sales and also lower your blood pressure. How do you anticipate problems? You can save a lot of time in sales (and lower your blood pressure) when you avoid problems. Think about a time, after an … [Read more...]

Little Things in Sales Strategy Give Big Differences in Sales Results

January 27, 2022 By maurasf

Legendary Basketball Coach, John Wooden said, “It's the little details that are vital. Little things make big things happen.” In sales, the little things make big sales happen.  Here are a few little things that you can implement in your sales strategy to produce big differences in your sales results.  Incorporate your customer’s emotions in your sales strategy. Some … [Read more...]

Sales Strategy 101: The Basics to Make the Sale

October 29, 2021 By maurasf

Which is more important-- your selling skills or your selling strategy? I say your strategy is more important. You won’t be effective if you have great skills and a poor strategy. Think of it as doing the wrong things well. If you have a good strategy and poor skills, it might take you longer, but you just might accomplish your objective. Now it’s time improve your sales … [Read more...]

Sales Efficient Strategies: Shortcuts to Sales Success

August 31, 2021 By maurasf

Are you looking for ways to make your sales strategy more effective and efficient? You can get better sales results when you practice more of these strategies. See which ones you can implement and notice the results you get. Sales Efficient Strategy #1. Good enough is good enough.Be aware the next time you are planning your sales strategy and it seems to go on and on. What are … [Read more...]

When is it time to stop selling?

August 1, 2021 By maurasf

sales prevention department

Picture this. You’re a senior executive looking for your next job. You’ve been interviewing with several excellent companies. Then one of them offers you a job. The money looks good. The company has the right pedigree. The job is interesting. What’s the problem? You’re wondering if you should say “yes” to this particular offer. Should you continue to interview? Would a better … [Read more...]

Sales Surprises To Avoid If You Want to Make a Sale

July 14, 2021 By maurasf

a good mistake can help you sell

I’m not a fan of surprises. I like them even less in sales.  What is worse is when the unexpected sales surprises can be prevented. Competition is tough enough. You don’t need to cause your own frustration with sales surprises.  Here’s what you can do if you want to sell without getting any unnecessary sales surprises. What happened to cause the sales surprise? A … [Read more...]

Buyer Training Influences How You Sell

June 6, 2021 By maurasf

You’ve probably attended sales training at some point in your selling career. Hopefully most of it delivered valuable insights that led you to become a more effective sales professional.  Now think about your buyer and buyer training. What do you think he’s done to improve his buying and get the best sale for his company?  Consider his preparation and buyer training for your … [Read more...]

2020: The Year to Forget or…

November 29, 2020 By maurasf

maximize your time

Are you counting down the days until 2020 is over?  2020 is the year to forget for many business professionals.   That may be what you are doing. Then again, as you look back on 2020 you have to admit that you are still standing. You just might have noticed that on closer examination you have achieved some things that you wouldn’t have achieved in an ordinary year. While I … [Read more...]

Sell more with your brain and less with your mouth.

July 27, 2020 By maurasf

The More Important Sales Skill is Thinking What does it mean to sell more with your brain and less with your mouth? Most salespeople think that talking is the most important sales skill. They are wrong. Thinking is the more important sales skill.  Thinking is important well before you get in front of the prospect or customer, whether by telephone, computer, or … [Read more...]

Prevent Sales Losses: 3 Strategies to Use

July 14, 2020 By maurasf

You can make competitors work harder and prevent sales losses. You’ve worked hard to close the deal. Now you have new business.  It’s business you want to keep for a long time. Too many salespeople think the sale is over when the customer agrees to buy. Your sale is not over. More sales work continues if you want to keep your business and prevent sales losses.  Continue … [Read more...]

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*What was your last “mistake?” Did you make it before? There’s nothing wrong with making mistakes in sales provided you are making different mistakes. (You are learning from them!)

About the principal

Would you take auto mechanics classes when you buy a car? Maura did because she wanted to be able to work on her car. She takes that same approach to selling. She can show you how to get below the surface of selling to learn why and how different strategies work. She will show you which skills to implement that will shorten your sales cycle and increase your sales. She was Mobil Oil's first female Lubrication Engineer in the United States and one of Chevron's top 5 salespeople in the country. She knows what works for sales.

"I would recommend your work to other sales organizations who want to get better results from improved selling strategies."
Jamey Rootes
President
Houston Texans

Sales Expert at Allbusiness.com

Selling is the easiest job in the world. Just ask anyone who is not in sales. Read Maura’s ideas on “more brain…less mouth” selling to make your selling easier and more successful.

Maura’s Allbusiness blog posts

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