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You are here: Home / Archives for maurasf

Do you have what Artificial Intelligence (AI) says for sales sales? 

May 14, 2024 By maurasf

What does Artificial Intelligence (AI) say about sales? A lot. Some of it was obvious to anyone with sales experience. Yet the answers highlight what AI says for sales success.  What does AI say are sales challenges?  I asked ChatGPT a few different ways about the challenges that salespeople face and what they find difficult in selling.   Here’s what ChatGPT … [Read more...]

Are You a Great Sales Manager?

April 29, 2024 By maurasf

Your sales team may already think you are a good sales manager. Perhaps there’s room for you to become a great sales manager. Here’s what it takes to be a great sales manager.   Great sales managers know their subordinates’ career goals.  A great sales manager’s job is to get subordinates to the next step of their career. Remember, some people want to continue as sales … [Read more...]

Questioning Strategy Is What You Need to Sell

April 14, 2024 By maurasf

The best salespeople ask the most productive selling questions. They ask their questions in a way that gets results. Forget being a military interrogator! Yelling and sleep deprivation won’t work in a sales call.  Your questioning strategy is what you need to sell.  Here are a few ideas to create your best questioning strategy.  Use persuasive words in your questioning … [Read more...]

The Organized Salesperson

March 31, 2024 By maurasf

You might have heard someone say the key to sales success is to work smarter, not harder. One way to work smarter is to be an organized salesperson. Here is how you can be more organized. Organize your travel. Certainly you plan your travel in advance so you maximize the customer time you have in each city. Travel today is more of a hassle than ever. One way to make it … [Read more...]

Small Sales Strategies That Mean Big Results in Sales 

March 14, 2024 By maurasf

They say good things come in small packages. In sales big results can come from small strategies. Why not think about these small strategies so you can get better sales results?  Follow up can be a small sales strategy. I find that misunderstandings come with poor follow up. The old saying is correct that even the faintest ink is better than the strongest memory. … [Read more...]

Dealing With an Angry Customer

February 29, 2024 By maurasf

You are going to have to deal with an angry customer no matter how responsive you are in sales or how well you anticipate customer problems. Sure, it would be nice to be able to prevent angry customers, but that is not realistic. Communication is hard and misunderstandings happen. That’s when emotions run hot. You can still work with an angry customer and keep your … [Read more...]

Difficult Conversations in Sales

February 15, 2024 By maurasf

Are you ready for your next price increase discussion with your most important customer? How about a conversation with your manager over a disputed expense item?  Difficult conversations are part of sales. Here are some pointers to make your next difficult conversation both easier and more successful, especially when these conversations are high stakes and high … [Read more...]

What It Takes for Women to Succeed in Sales

January 31, 2024 By maurasf

This column is only for women. Really? Of course it’s not just for women! In fact, men might just be curious about what I think women need to do to be successful in sales.  Stop looking to put people into categories.  You have prospects and customers in sales.  Do you really think a woman buyer will buy from you just because you are female? It’s like the old … [Read more...]

Political Savvy and Your Sales Career Success

January 12, 2024 By maurasf

Do you think politics only applies to elected officials? It also applies to sales and your sales career success.  You may not realize how your political savvy in sales will determine whether or not you are successful in sales.  1. It’s better to treat everyone with dignity and respect. I went to university with a very nice student whose father was in politics. His father … [Read more...]

Different Ideas to Sell More in 2024

January 1, 2024 By maurasf

You probably know that doing the same things again and again while expecting different results is nuts. So why not this year try some different ideas to sell more?  Here’s what I’m planning for 2024.  What are you planning?   Learn something new that’s interesting.  I had a customer, a plant manager, who told me one day to be sure to stop in his office over lunch hour. I … [Read more...]

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*What was your last “mistake?” Did you make it before? There’s nothing wrong with making mistakes in sales provided you are making different mistakes. (You are learning from them!)

About the principal

Would you take auto mechanics classes when you buy a car? Maura did because she wanted to be able to work on her car. She takes that same approach to selling. She can show you how to get below the surface of selling to learn why and how different strategies work. She will show you which skills to implement that will shorten your sales cycle and increase your sales. She was Mobil Oil's first female Lubrication Engineer in the United States and one of Chevron's top 5 salespeople in the country. She knows what works for sales.

"I would recommend your work to other sales organizations who want to get better results from improved selling strategies."
Jamey Rootes
President
Houston Texans

Sales Expert at Allbusiness.com

Selling is the easiest job in the world. Just ask anyone who is not in sales. Read Maura’s ideas on “more brain…less mouth” selling to make your selling easier and more successful.

Maura’s Allbusiness blog posts

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