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You are here: Home / Archives for maurasf

Use LinkedIn for Sales

December 14, 2018 By maurasf

Are you using LinkedIn to sell? LinkedIn is a valuable selling tool for salespeople when you know how to use it. Here’s how one sales leader uses LinkedIn for selling and recruiting Target your prospects. Georgine Muntz,is a fintech company leader that has held sales and other leadership roles at fast growing SaaS companies. She is currently a board member and angel investor. … [Read more...]

Last Minute Sales Strategies to Make Your Goals

November 20, 2018 By maurasf

sales strategies for last minute

You have less than a month left to still make your sales goals this year. Some of you are smiling because you already exceed your numbers. Others are silently suffering because making your sales goals seems out of reach. All is not lost! There still is time for you to implement sales strategies and to make your sales goals—or come much closer—if you act now. Sales Strategy 1. … [Read more...]

Measure Your Sales Success

November 9, 2018 By maurasf

what is your sales success

You may be focused on making your sales goals as the year ends. You should certainly maintain your sales focus especially if you’re almost on target. There’s something else you should focus on now. Why not also measure your sales success? Number 2 is not failure. An upcoming book, “The Formula: The Universal Laws of Success,” by Albert-László Barabási, contains insights on … [Read more...]

Your Sales Brand: Put More You Into Your Sales

October 25, 2018 By maurasf

what is your sales brand

What do you sell? You probably think it’s your product or service. While that’s correct, it’s not all you sell. Your prospects and customers are also buying you. Think of it as your sales brand. How are you including yourself in your sales? What’s your sales brand? Everyone knows Mercedes, Starbucks and Nike. They each have a brand personality. They are more than their … [Read more...]

Bogleheads Can Help You Sell: What Don’t You Know in Sales?

October 14, 2018 By maurasf

Attention Bogleheads! You know if you’re a follower of the founder of Vanguard Group, John C. Bogle, that he and his followers believe (and have shown) that investing can be simple and cheap. Bogle founded Vanguard in 1974 and introduced the first index mutual fund in 1975. Vanguard says that index funds have saved U.S. investors approximately $150 billion in fees since the … [Read more...]

Everything Old Is New Again in Sales: Apply Ad Principles to Sales

October 1, 2018 By maurasf

You may have heard people say, “Everything old is new again.” Claude Hopkins was the highest-paid copywriter of his day back in the early 20th century. What he said then about advertising also applies to sales today. Consider how you can apply his last century ad principles to your sales today. 1. Some ads are planned and written with a totally wrong conception. They are … [Read more...]

Sell and Work for a Difficult Boss

September 7, 2018 By maurasf

It’s not mutually exclusive. You can sell while you work for a difficult boss. Difficult bosses come in all types, whether verbally abusive, incompetent or worse. One of your options is to get another job. You might believe that as the victim it’s not right to be punished in that way. Here’s how to work for a difficult boss and still continue to sell. 1. Make sure you work the … [Read more...]

Selling Is Really Common Sense

August 27, 2018 By maurasf

sales common sense

“Well, that’s common sense.” Have you heard someone tell you that about something that’s so obvious to them? I hear it a lot. Selling is really common sense. Unfortunately, I notice that common sense is not all that common. That’s why some salespeople aren’t making their sales numbers. They need more common sense. You can only sell when a customer needs to buy. My definition … [Read more...]

3 Sales Pointers from Successful Salespeople for Negotiating, Price increases and Sales presentations

August 13, 2018 By maurasf

negotiation pointers and sales pointers

You can learn something from everyone to improve your sales results. Sometimes it’s what works and other times it’s what doesn’t. I believe that you can learn some important sales pointers from successful salespeople. Here are some sales pointers that have worked well for other successful people. They might work for you, too. 1.  Sales Pointer: Close the sale instead of … [Read more...]

Annual Sales Checkup: What are you doing right and how can you do better?

July 27, 2018 By maurasf

take a sales physical

Why do you go to the doctor for an annual physical if you feel good today? You go because you want to be sure you will continue to feel well and address anything that might be a cause for future concern. Just like you see a doctor for a physical, you need to look at your sales. It's like an annual sales checkup so you continue to do well. Here’s what I address when I work with … [Read more...]

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*What was your last “mistake?” Did you make it before? There’s nothing wrong with making mistakes in sales provided you are making different mistakes. (You are learning from them!)

About the principal

Would you take auto mechanics classes when you buy a car? Maura did because she wanted to be able to work on her car. She takes that same approach to selling. She can show you how to get below the surface of selling to learn why and how different strategies work. She will show you which skills to implement that will shorten your sales cycle and increase your sales. She was Mobil Oil's first female Lubrication Engineer in the United States and one of Chevron's top 5 salespeople in the country. She knows what works for sales.

"I would recommend your work to other sales organizations who want to get better results from improved selling strategies."
Jamey Rootes
President
Houston Texans

Sales Expert at Allbusiness.com

Selling is the easiest job in the world. Just ask anyone who is not in sales. Read Maura’s ideas on “more brain…less mouth” selling to make your selling easier and more successful.

Maura’s Allbusiness blog posts

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