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You are here: Home / Archives for maurasf

Create Sales Guidelines: No New Year’s Resolutions!

January 11, 2021 By maurasf

You would be buried in nickels if you had one for every person who made a New Year’s Resolution to lose ten pounds. New Year’s Resolutions are often made and quickly broken. Did you make a New Year’s Resolution for sales?  Here’s what you can do instead to create sales guidelines and get better sales results. Sales Guideline 1. Focus on process, not results. A resolution … [Read more...]

A New Year, A New Sales Plan

December 31, 2020 By maurasf

2020 is a memory now. Many of you are breathing a sigh of relief because you are glad to see it go.  Take a deep breath and think of 2021 and your sales plan.  It’s time to start with some new strategies to make your year a success.   Sales Plan 1: What are you not going to do? I always think of Albert Einstein at the beginning of every new year.  Is it because … [Read more...]

Make Your Own Luck in 2021

December 11, 2020 By maurasf

4 Luck Principles for Sales How do you want to close out 2020? Forgetting it is probably high on your list. Here’s something else you can do. My suggestion is for you to make your own luck in 2021.  Do you think that’s not possible? I think it is. Here’s how you can follow these 4 luck principles for sales. Luck Principle 1. Go with your gut.   Professor Richard … [Read more...]

2020: The Year to Forget or…

November 29, 2020 By maurasf

maximize your time

Are you counting down the days until 2020 is over?  2020 is the year to forget for many business professionals.   That may be what you are doing. Then again, as you look back on 2020 you have to admit that you are still standing. You just might have noticed that on closer examination you have achieved some things that you wouldn’t have achieved in an ordinary year. While I … [Read more...]

3 Dumb Sales Mistakes

November 9, 2020 By maurasf

dumb sales mistake

I often say you learn something from everyone. Sometimes it’s what to do. Other times it is what not to do. Selling is a tough enough business that it’s always better to stay away from the wrong things to do. Here are some of the dumbest things I’ve heard (or done) in sales just so you can save yourself from making these same mistakes.  1. Tell them John referred … [Read more...]

Get Referrals: How to Ask and Who to Ask

October 26, 2020 By maurasf

Getting referral business is a wonderful way to sell. It’s always great when customers refer business to you. The referrals you get often aren’t enough to be your sole source of business. You should expect to ask for referrals to add to your sales. You may wonder how to ask for referrals and actually get the information you need to sell. Here’s how you can ask and who to ask to … [Read more...]

Saying No In Sales

October 12, 2020 By maurasf

Saying No Is Something You Just Might Have to Do You may think that the only way to close a sale is to say yes to everything your prospect requests. Finding points of agreement and ways to deliver on them are certainly parts of selling. Saying no in sales is also an important part of your work. Knowing when and how to say no will be key to your sales success.   Know … [Read more...]

Fire a Prospect: When Can You Stop Calling on a Prospect?

September 27, 2020 By maurasf

stop prospecting

Hope springs eternal for most salespeople. I’ve been to too many sales meetings where salespeople repeat week after week, “This deal is going to close soon.”  Yes, the word “soon” does mean different things to different people. My thought, when I hear this claim about deals closing soon, is “not likely.”  How will you know when the deal you think will close really will or … [Read more...]

Solve Your Sales Problems

September 14, 2020 By maurasf

3 Ways To Avoid Frustration and Failure Not making your sales? Working with a difficult customer? Facing a challenge that’s immobilizing you?  These are all problems that you might face in sales.  What can you do about them?  You need to have a process to solve them.  Here’s how to get started.  First realize you have a problem.  Ignorance is not bliss when it … [Read more...]

3 Selling Rules

August 27, 2020 By maurasf

1. Never touch base. Your credibility is a key part of your sales success. That credibility comes from your expertise, your authority and your availability. You must avoid everything that detracts from your credibility.  When you touch base you are detracting from your credibility.  Expertise means you have knowledge that’s useful to your customers and … [Read more...]

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*What was your last “mistake?” Did you make it before? There’s nothing wrong with making mistakes in sales provided you are making different mistakes. (You are learning from them!)

About the principal

Would you take auto mechanics classes when you buy a car? Maura did because she wanted to be able to work on her car. She takes that same approach to selling. She can show you how to get below the surface of selling to learn why and how different strategies work. She will show you which skills to implement that will shorten your sales cycle and increase your sales. She was Mobil Oil's first female Lubrication Engineer in the United States and one of Chevron's top 5 salespeople in the country. She knows what works for sales.

"I would recommend your work to other sales organizations who want to get better results from improved selling strategies."
Jamey Rootes
President
Houston Texans

Sales Expert at Allbusiness.com

Selling is the easiest job in the world. Just ask anyone who is not in sales. Read Maura’s ideas on “more brain…less mouth” selling to make your selling easier and more successful.

Maura’s Allbusiness blog posts

Recent Posts

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  • A Better Sales Strategy: Forget Your New Year’s Resolutions
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