I find that keeping things simple keeps the stress down. That rule applies to selling. Here are some simple ideas that will also help you sell more. 1. Sell to the easy prospects. You might have many different types of prospects like most salespeople. You may also find once you do the analysis that it’s easier to sell to some prospects over others. I recently met with a … [Read more...]
Archives for January 2017
How to Sell to Customers Who Don’t Know
Have you ever thought that your job included educating customers? A recent Wall Street Journal article highlighted some interesting information about what some people don’t know. The Annenberg Public Policy Center found in a 2016 survey that 31% of respondents couldn’t name a single branch of government. As if that’s not alarming, there were the 10% of college graduates who … [Read more...]