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You are here: Home / Archives for selling value

Getting Value Right

April 17, 2018 By maurasf

One of the best ways to keep your prices high and still keep your customers is to offer more value than the cost of your products. But value is one of those grey areas that means different things to different people. How do you know what value to offer? How do you know what your value is? Here are some ways to find out. It’s only value if your customer thinks it’s value. You … [Read more...]

Can You Sell Value Instead of Price?

June 27, 2017 By maurasf

sell value

There are two mindsets when you sell. Either you sell on price or you sell on value. You should have the lowest price if you’re going to sell on price. Just be prepared to lower your price if a competitor matches your low price. Selling value is more difficult, but the benefit is that you are less vulnerable to losing your business. Does your customer understand … [Read more...]

What selling strategies will make me successful this year?

February 15, 2015 By maurasf

Unless you plan to win the lottery this year, you’ve got some selling work to do to be successful. I don’t play the lottery. I would much rather bet on myself. How about you? Here are 3 selling strategies for you to be successful in sales this year. Selling Strategy 1. Do you know what you’re supposed to do? I just learned something very surprising from a management … [Read more...]

Value Selling Beats Price Every Day

July 8, 2014 By maurasf

If you sell on price you will lose business on price. Selling price is a bad way to sell.  Instead, you should be selling on value. But, how do you do that? Here are the words to use when you sell based on value. And remember, one of the mistakes too many salespeople make is when they quote price early in their sales process.  If that's you, you'll find that you're not very … [Read more...]

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About the principal

Would you take auto mechanics classes when you buy a car? Maura did because she wanted to be able to work on her car. She takes that same approach to selling. She can show you how to get below the surface of selling to learn why and how different strategies work. She will show you which skills to implement that will shorten your sales cycle and increase your sales. She was Mobil Oil's first female Lubrication Engineer in the United States and one of Chevron's top 5 salespeople in the country. She knows what works for sales.

"I would recommend your work to other sales organizations who want to get better results from improved selling strategies."
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President
Houston Texans

Sales Expert at Allbusiness.com

Selling is the easiest job in the world. Just ask anyone who is not in sales. Read Maura’s ideas on “more brain…less mouth” selling to make your selling easier and more successful.

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