One of the best ways to keep your prices high and still keep your customers is to offer more value than the cost of your products. But value is one of those grey areas that means different things to different people. How do you know what value to offer? How do you know what your value is? Here are some ways to find out. It’s only value if your customer thinks it’s value. You … [Read more...]
Can You Sell Value Instead of Price?
There are two mindsets when you sell. Either you sell on price or you sell on value. You should have the lowest price if you’re going to sell on price. Just be prepared to lower your price if a competitor matches your low price. Selling value is more difficult, but the benefit is that you are less vulnerable to losing your business. Does your customer understand … [Read more...]
What selling strategies will make me successful this year?
Unless you plan to win the lottery this year, you’ve got some selling work to do to be successful. I don’t play the lottery. I would much rather bet on myself. How about you? Here are 3 selling strategies for you to be successful in sales this year. Selling Strategy 1. Do you know what you’re supposed to do? I just learned something very surprising from a management … [Read more...]
Value Selling Beats Price Every Day
If you sell on price you will lose business on price. Selling price is a bad way to sell. Instead, you should be selling on value. But, how do you do that? Here are the words to use when you sell based on value. And remember, one of the mistakes too many salespeople make is when they quote price early in their sales process. If that's you, you'll find that you're not very … [Read more...]