When’s the last time you heard someone say, ““I’m in the mood to go and buy insurance.” Never? You are far more likely to hear “I want a new iPhone” or “I’m tired of this car breaking down. I need a new car.”  It is different to sell intangibles. Here are a few points to consider to sell more intangibles.   Provide a way to evaluate your sale to sell intangibles. Help … [Read more...]