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You are here: Home / News & Updates / Quick Tips for Writing Better Emails for Sales

Quick Tips for Writing Better Emails for Sales

February 27, 2017 By maurasf

emails for sales
Are you using email as a strategic selling tool?

Email is a sales tool. Are you doing all you can do to get your emails read and useful for selling? Here’s what you can do.

Be strategic with subject lines.

Make it easier for other people to read your emails when you write them. Here’s what you can do. Write a better subject line so it’s clear what you want. You can take a page out of the military. Here’s what they do. Their subject lines use keywords in all caps to note the email’s purpose. Here are examples.

• INFO – For informational purposes only
• REQUEST – Seeks permission or approval by the recipient
• ACTION – The recipient must take some action

Do you notice how the email stands out because of the all caps? Your email recipient can clearly see what is asked of him and what he needs to do. You don’t want your action request buried in someone’s email. With an all caps ACTION it is clear what the reader needs to do. He’s more likely to notice it and because of that actually take action. Now be sure to follow the all caps with a clear description of what the email is about. An example might be ACTION: Approve proposal.

Avoid writing them, but keep them short if you do.

Do everything you can to keep the emails that you write short. You can do this by focusing on the very first sentence as an email summary. Then what follows in the email gives the details. Your objective is to try to keep the email length to be within one computer pane so the reader doesn’t have to scroll down. That saves him time and makes it easier to read.

The shortest email you’ll write is the one you never write. That’s when you realize that it’s better to get on the phone and actually speak in real time to the recipient. You get to address what you need to right then and there without the back and forth that some emails cause.

Avoid wasting your time.

Begin to categorize your appointments in terms of value. You’ve got to consider the cost to get there whether it’s driving or flying. Then factor in your time allotted. You might be able to fill in some appointments driving to a customer or prospect. You might not be able to fill in any appointments while you’re flying to some remote location. That makes the sales call more expensive because of your time investment.

Send an email a few days before your appointment to confirm the appointment. Use the recommended subject line keyword ACTION to indicate that you need and want a reply. Too many salespeople think that if they contact a customer to confirm the appointment that their customer will cancel the appointment. Well, wouldn’t you like to know in advance so you could schedule someone else with your valuable time instead of wasting it?

Email can deliver better sales results for you when you know how to use it as an effective selling tool.

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About the principal

Would you take auto mechanics classes when you buy a car? Maura did because she wanted to be able to work on her car. She takes that same approach to selling. She can show you how to get below the surface of selling to learn why and how different strategies work. She will show you which skills to implement that will shorten your sales cycle and increase your sales. She was Mobil Oil's first female Lubrication Engineer in the United States and one of Chevron's top 5 salespeople in the country. She knows what works for sales.

"I would recommend your work to other sales organizations who want to get better results from improved selling strategies."
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Sales Expert at Allbusiness.com

Selling is the easiest job in the world. Just ask anyone who is not in sales. Read Maura’s ideas on “more brain…less mouth” selling to make your selling easier and more successful.

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