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You are here: Home / Archives for maurasf

The Right Words in Sales

June 15, 2025 By maurasf

The right tools are important to get the job done. Words are the tools of your trade in sales.  Specifically, the right words in sales are the best tools of the trade. You might not realize the damage you do when you use the wrong words in sales.   Your manager’s most important customers are his sales professionals.  Imagine you work for a manager. Like most managers … [Read more...]

How to Handle Disagreements in Sales

June 1, 2025 By maurasf

Do you think all disagreements have a bad ending? They don’t have to. A good ending is especially important if you disagree with your manager or coworker.  How you handle disagreements in sales will determine whether you have a good outcome or not.  Here’s what you can do to handle disagreements in sales. When you disagree is important. Let’s say you’re in a sales meeting … [Read more...]

AI In Sales

May 14, 2025 By maurasf

Do you want more time to do the things you want to do? Then you should be using AI (artificial intelligence) for your selling.  Artificial Intelligence comes in lots of different tools. You probably are using it already if you use Google to search. There is so much more you can do to streamline your selling effort when you use AI in sales. Why AI? AI gives fast answers. … [Read more...]

Help! I Just Lost a Big Sale! 

April 29, 2025 By maurasf

No one wakes up in the morning with a plan to lose a big sale. Yet, it happens. Losing a big sale can happen even to the best salespeople.  What do you do when you just lost a big sale? Here are some specific actions to take so you don’t make a bad situation worse.  Delay is not a good thing.  Some sales managers are pretty hands off. Others are the other extreme and … [Read more...]

Unforced Errors in Selling

April 14, 2025 By maurasf

The losers in close, professional sports competitions usually have more unforced errors than their opponents.  Even the experts make mistakes!  Top performers need every advantage to win. You need every advantage in selling, too. These are some unforced errors in selling that you should avoid.  Thinking schmoozing is selling is an unforced error. Yes, selling is not like … [Read more...]

Talk is Not Cheap: The Right Words for Sales

March 31, 2025 By maurasf

You’ve probably heard the expression “talk is cheap.” That expression does not apply to sales. What you say during a sales call can have a huge impact on whether you make a sale--- or not.  Are you saying the right words for sales?  Are you pronouncing the right words for sales?  Imagine you are in a financial discussion with a buyer. You begin the conversation with … [Read more...]

Working With Disorganized People

March 14, 2025 By maurasf

You will at some point have to work with disorganized people. Do not choose to work with them if you have a choice. Working with disorganized people will be a challenge. Here’s what you can do to minimize the challenge.   Learn to say no to disorganized people. You can say no when disorganized people call.  You say no by not picking up the phone when they call. They can … [Read more...]

Problem Customers:

March 2, 2025 By maurasf

Spot Them and Minimize Their Power In a perfect sales world all your customers are loyal, purchase frequently, are profitable, and refer others to  you.  There’s no such thing as a perfect sales world. Instead, there are problem customers whose actions cause you stress and lost business.  You can spot them and minimize their power over your business.  Who are your … [Read more...]

Time For a Reality Check

February 9, 2025 By maurasf

Have you ever heard people say “Woulda, coulda, shoulda…” as a response to something they wished never happened? You certainly don’t want to be the one saying that in December when you miss your sales goals.  Now is time for a reality check before the year moves too far along.   Time for a reality check of people you work with.  Sales is a job that requires the inputs of … [Read more...]

Pick the Right People to Sell More

January 28, 2025 By maurasf

You may already be a sales success. Did you do it alone? It’s far easier when other people help you succeed than if you do all the work yourself. Here are some people who you should select or avoid to ensure your sales success.  You can pick the right people to sell more.   Pick the right people to learn from.  Great salespeople are always learning. They are learning … [Read more...]

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*What was your last “mistake?” Did you make it before? There’s nothing wrong with making mistakes in sales provided you are making different mistakes. (You are learning from them!)

About the principal

Would you take auto mechanics classes when you buy a car? Maura did because she wanted to be able to work on her car. She takes that same approach to selling. She can show you how to get below the surface of selling to learn why and how different strategies work. She will show you which skills to implement that will shorten your sales cycle and increase your sales. She was Mobil Oil's first female Lubrication Engineer in the United States and one of Chevron's top 5 salespeople in the country. She knows what works for sales.

"I would recommend your work to other sales organizations who want to get better results from improved selling strategies."
Jamey Rootes
President
Houston Texans

Sales Expert at Allbusiness.com

Selling is the easiest job in the world. Just ask anyone who is not in sales. Read Maura’s ideas on “more brain…less mouth” selling to make your selling easier and more successful.

Maura’s Allbusiness blog posts

Recent Posts

  • The Right Words in Sales
  • How to Handle Disagreements in Sales
  • AI In Sales
  • Help! I Just Lost a Big Sale! 
  • Unforced Errors in Selling

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