The foundation of selling is being able to quickly create rapport with your customers. Why is that so important? It’s the beginning of the persuasion process and building trust. But, how do you do create rapport and build trusts? Rapport is not the same thing as having the gift of gab. In fact, some customers will be less likely to take the time to listen to you if you begin your sales calls with talk about the weather or the results of the local sports team. But, some customers do want you to approach them in a casual way. How do you know which customers are which? The answer is that you learn more about persuasion. This 56 page pamphlet is an easy to read booklet that shows you the clues you will need to be a more effective persuader. You will learn:
- What the clues are that you use to persuade
- What the clues mean so you can effectively use them
- How your customers want to buy
- What you need to show a customer so he will buy
- How to identify the difficult to sell to customers
- How to identify the easy to sell to customers
- How you can better prepare for a sales call
- How you can shorten your sales cycle
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