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You are here: Home / Products / Questions That Sell: The Simple A-B-C-D Process

Questions That Sell: The Simple A-B-C-D Process

April 28, 2016 By

The right questions can shorten your sales cycle and motivate your customers to buy.

sell with questionsHaving an effective questioning process will help you ask the right questions at the right time. The simple ABCD questioning process is a roadmap to ask questions and uncover the needs and motivations of your customers.  You will learn the questions to ask that result in productive sales calls that motivate customers to buy from you.

Learning Objectives

  • Identify the questions you need to get answers to before the sales call begins
  • Identify the questions to ask that motivate your customers to buy from you
  • Discover a process that helps you avoid a common questioning mistake that most salespeople make
  • Explore different types of questions to achieve different objectives and shorten your sales cycle
  • Discover why questions are more powerful than statements and how they contribute to your sales success** Get Instant Access to Questions That Sell: The Simple A-B-C-D Process! **
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*What was your last “mistake?” Did you make it before? There’s nothing wrong with making mistakes in sales provided you are making different mistakes. (You are learning from them!)

About the principal

Would you take auto mechanics classes when you buy a car? Maura did because she wanted to be able to work on her car. She takes that same approach to selling. She can show you how to get below the surface of selling to learn why and how different strategies work. She will show you which skills to implement that will shorten your sales cycle and increase your sales. She was Mobil Oil's first female Lubrication Engineer in the United States and one of Chevron's top 5 salespeople in the country. She knows what works for sales.

"I would recommend your work to other sales organizations who want to get better results from improved selling strategies."
Jamey Rootes
President
Houston Texans

Sales Expert at Allbusiness.com

Selling is the easiest job in the world. Just ask anyone who is not in sales. Read Maura’s ideas on “more brain…less mouth” selling to make your selling easier and more successful.

Maura’s Allbusiness blog posts

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