Best@Selling

Sales training and sales consulting to increase sales.

For A Sales Consultation

Info@BestatSelling.com

  • About
    • What We Do to Increase Sales
    • Sales Philosophy on Hiring Salespeople
    • Clients
    • Customer Comments
    • In the Media
    • Contact Us
  • Speaking and Training
    • Sales Coaching for Performance Improvement
    • Professional Speaking
    • Sales Training
    • Sales Consultant for Business Development & Increase Sales
  • Sales Products
    • Books
    • Audio CDs
    • Webinars
    • E-Books
    • Manuals
    • Booklets
    • Merchandise
  • Free Resources
    • Videos
    • The Selling Newsletter
    • What is your Selling Issue?
    • Recommended Reading
    • Free Reprint Articles
    • White Papers
    • Sales Pro
  • Upcoming Programs
  • Membership
You are here: Home / FAQs / Secrets of Persuasion

Secrets of Persuasion

March 10, 2014 By

  • My staff and I have been applying what we learned in your Real-World Selling program on persuasion. We’ve been getting some great results. One of my account managers had an important meeting with a customer. He was able to read this customer and quickly create rapport. As a result, he sold a $250,000 project.

    -George Athens
     Vice President TDIndustries Dallas, TX

Time: 1 -1 1/2 hour, 3 hours, or 1 day format Seminar

Description:
Have you noticed that some people are easy to work with and others are much more difficult?  You can make it easier to work with others when you understand the secrets of persuasion. This presentation includes the clues to use so you can develop and succeed at your persuasion strategies with clients, co-workers, and managers.  When you understand persuasion you will work more effectively with others. You will increase your job satisfaction and reduce stress when you learn the secrets of persuasion.

Goals: To increase productivity by learning how to create rapport and understand different personality styles. You will learn to plan and execute sales strategies that meet your customers’ style needs.

Results: Participants learn to identify different behavioral styles in the workplace. They know how to modify their behavior to improve their productivity and reduce stress with other styles.

Participants: Sales personnel, customer service personnel, and management personnel

Course Content

  • Fundamentals of Persuasion
    Significance of rapport
    How persuasion relates to rapport
    Dimensions of behavior
    Four behavior styles
  • Understanding the Four Personality Styles
    Descriptions
    Buyer Needs
    Buyer Expectations
    Strengths and Weaknesses
  • Applying Personality Styles at Work
    Identifying styles by observing behavior
    Persuasion strategies for each style
    Self Assessment
  • Understanding Personality Style Changes
    Styles Under Stress
    Flexibility strategies

Posted in: Skills Development Seminars

Tweet
PinIt

THE SELLING E-LETTER® SIGN UP

Social media

  • LinkedIn
  • Twitter

Selling Tips

*What was your last “mistake?” Did you make it before? There’s nothing wrong with making mistakes in sales provided you are making different mistakes. (You are learning from them!)

About the principal

Would you take auto mechanics classes when you buy a car? Maura did because she wanted to be able to work on her car. She takes that same approach to selling. She can show you how to get below the surface of selling to learn why and how different strategies work. She will show you which skills to implement that will shorten your sales cycle and increase your sales. She was Mobil Oil's first female Lubrication Engineer in the United States and one of Chevron's top 5 salespeople in the country. She knows what works for sales.

"I would recommend your work to other sales organizations who want to get better results from improved selling strategies."
Jamey Rootes
President
Houston Texans

Sales Expert at Allbusiness.com

Selling is the easiest job in the world. Just ask anyone who is not in sales. Read Maura’s ideas on “more brain…less mouth” selling to make your selling easier and more successful.

Maura’s Allbusiness blog posts

Recent Posts

  • AI In Sales
  • Help! I Just Lost a Big Sale! 
  • Unforced Errors in Selling
  • Talk is Not Cheap: The Right Words for Sales
  • Working With Disorganized People

Search

Copyright © 2025 · Best@Selling