Go to networking groups where
there’s a chance for you to do business. This means that the members
of the group have clients that are similar to the ones you want. Or, it
could be that the members can connect you to the clients that you want.
These influencers are very powerful people. They make introduction calls
for you as well as shorten your sales cycle by directing you to good
prospects.
Read more about choosing and organizing a
networking group.
Do you know what to
do once you get there? Set goals for meeting. Goals can be either
how many people to meet or what information you should collect. How are
you introducing yourself? I sell industrial fittings is not going to
create interest and a dialogue.
Read more about knowing what to do once you get
there.
Action
item: Ask your
clients where they network. If you’re looking for more people like them,
that’s a good place to start. Practice your introduction and notice
how effective it is to start conversations. If you need assistance
in this area:
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