By MARK HENRICKS
Ned Berkowitz leaned his head
against the glass and stared out the window of the airplane carrying him
away from home on one of the countless business trips he had taken in 13
years in pharmaceutical sales. He was earning $150,000 a year, plus stock
options and the perks of being a regional sales manager for a
multinational corporation. He was a high-level member of several hotel and
airline frequent-customer programs, with the pampering that
implied.
He was also away from his
Slingerlands, N.Y., home and family, including two children, an average of
two nights and three or four days a week. At home he spent much of his
time catching up on messages and paperwork. "At some point you have to
measure that against the six-figure salary, the stock options and the
perks and answer the burning question: What the hell am I doing this for?"
Mr. Berkowitz says.
The answer he eventually came
up with was, in his words, "You can take the buck and a half a year and
stuff it." He read a magazine article about the document-shredding
business and, six weeks later, handed in his resignation and mortgaged his
home to purchase a franchise for a Canadian document-shredding company,
Proshred International. That was in April 2003. Now, Mr. Berkowitz said
his travel time has shrunk to zero. "I don't do any overnights," he says.
"I don't go anywhere."
Home Sweet
Home
A sizable number of
professionals exploring entrepreneurship in search of a better lifestyle
are road-warrior refugees like Mr. Berkowitz, says Bonnie Ross, a business
coach in Snyder, N.Y., who counsels people looking at life-changing
options. While some travel-worn clients eventually decide to seek a new
job requiring less travel, most wind up as entrepreneurs who have chosen
their new ventures in part because of the low travel
requirements.
These entrepreneurs typically
are driven by more than a desire to stay home, however, says Henrietta
Harrison, an executive coach in Westport, Conn. Their travel burnout "may
be the straw that breaks the camel's back, or the one that seems the most
obvious," says Ms. Harrison. "But most of the folks I've worked with have
had a variety of reasons for deciding they wanted to do their own thing."
Boredom, desire for a climate change, and frustration with bureaucracy
also figure in many such decisions, she says.
The travel straw can
definitely be a breaking point for people like Jennifer Aston. Ms. Aston,
of Florence, Ala., was a government employee whose job as a trainer
periodically required her to be on the road five days and nights a week
for long periods. "To leave your family every Sunday afternoon in the
driveway crying -- it gets pretty tough," says Ms. Aston. "That went on
for five weeks. Then I would have a few weeks' break and crank up
again."
For Ms. Aston, the end came
in 1996 when her husband phoned her Knoxville, Tenn., hotel room at 10
p.m. to describe a painful earache tormenting one of her two daughters.
"She was lying in her bed screaming," Ms. Aston recalls. "I could hear her
over the phone." She began calculating that if she left immediately and
drove all night, she could make it home and then back to Knoxville in time
for her 8 a.m. session the next morning. "It was insane," Ms. Aston
says.
Soon she left her job to
become, first, a stay-at-home mom, then an independent party-supplies
saleswoman and, finally, a virtual assistant on contract to a
cosmetics-company president. Her earnings are less than her former $45,000
annual salary as a trainer, but she travels only a few days every few
months and is otherwise home to handle earaches, school dropoffs and other
duties in person. "Getting off the road was the best thing that could have
happened to my family," she says.
Getting
Directions
You may not have to reach a
break point to yearn to desert the road-warrior army. Ms. Aston says she
was spurred in part by calculating the financial costs of her business
travel, including shopping sprees she used to relieve on-the-road tedium.
She also suggests people consider starting a low-travel venture while
still employed and pursue it part-time for a while to ease into the new
lifestyle and get the business off the ground. "You can do it in one hour
a day if you focus," says Ms. Aston. "I call it a power hour."
It's not always easy or quick
to find an exit from a career on the road, says Ms. Ross. Some of her
clients spend a full year picking a direction, creating a business plan
and starting to put it into action. Much of that time is spent plumbing
their desires to determine what they really want to do. "They already know
what they want to get away from," she says. "So we focus on what they want
to change to and how to get there."
And many weary road warriors seeking asylum in
self-employment find that they still haven't completely escaped travel.
"You physically have to be there at certain times," says Maura
Schreier-Fleming, a self-employed Dallas sales consultant who occasionally
travels to meet clients and give speeches. However, she notes, her travels
today are much different from when she crisscrossed West Texas selling
lubricants for an oil company.
Before Ms. Schreier-Fleming quit her job to go solo in
1998, a day of flying and driving often ended with her working on a balky
piece of machinery outdoors on a wintry Panhandle prairie. After-work
comforts consisted of a motel and meal in a small-town café. Now she tends
to visit balmy tourist spots to deliver talks. "I just got back from a
fabulous conference in Las Vegas," she says. "The meals were wonderful, I
had a blast and got paid."
Other potential drawbacks to
the travel refugee lifestyle include lower earnings, especially at first.
Mr. Berkowitz's shredding venture has yet to pay him a salary, so his
family depends on his wife's pay. He also swapped a seat in first class
for the cab of a shredder van. "I went from being the most shiny-shoed,
designer-suited, white-collar guy on the planet to a guy in a pair of
Dickies driving a truck," he says.
But recently he hired a
driver and his early investment in sweat equity has turned the venture
"cash-flow positive." He hopes for profits soon, and meanwhile he's
nourished by the glow of living the travel-free entrepreneurial existence
he previously had seen only described in on-board business periodicals. "I
can't believe I'm the guy I read about all these years," he says, before
excusing himself to pick up his son from school. "I always wanted to be
that guy, and now I am."
-- Mr.
Henricks, an Austin, Texas, journalist, is the author of "Not Just a Living:
The Complete Guide to Creating a Business That Gives You a Life" (Perseus Books, 2002).
This article appeared in WSJ.com Startup
Journal