At some point you will sell a new product. You will have different challenges than selling an existing product. Instead of making it more challenging, here's what you can do to make your selling a lot easier. Why should prospects buy your product? You must know why a customer would want or need your product. One would hope that the people who developed your new product … [Read more...]
Archives for April 2016
Use More Persuasion When You Sell
Successful selling is the art and science of influence. There are simple persuasion strategies that you should be using when you sell. Here’s one simple way to boost your sales results. Tap into commitment and consistency. A financial planner recently spoke to the engineering group that I lead. We spoke about his work before the meeting started. He uses dinner meetings to … [Read more...]