PRESS
RELEASE
Contact: Maura
Schreier-Fleming
Dallas, TX 75252
972 380 0200
Maura@Bestatselling.com
Presidential Candidates Need to Celebrate NATIONAL SALESPERSON'S
DAY
George and
John Could Learn a Thing or Two From Effective
Salespeople
DALLAS, (March 2, 2004)…..March 5, 2004 marks
the fourth anniversary of National Salesperson's Day. The
purpose of this day is to recognize the skills that sales professionals
use to help people make the best buying decisions.
“The biggest myth about
salespeople is that we chat all day, go out for long lunches and dinner
and golf in the afternoon. Great salespeople do a lot of work behind
the scenes that their customers never see,” said Maura Schreier-Fleming,
president of Best@Selling.
Maura proposed that this day
become listed in Chase's Calendar of Events in 2000. Chase’s
Calendar of Events responded by designating the first Friday of every
March National Salesperson’s Day.
Being an election year, she
noticed how both candidates could benefit from using techniques effective
salespeople employ everyday. “George Bush wants to sell his past
record as president and his future plans for the country. John Kerry
is selling the notion that Bush’s tenure has been ineffective for the
country and that a leadership change is necessary to get the country back
on track,” Maura added.
To sell the voting citizens
of the United States, Maura believes that the two candidates must do the
following:
1. Tell the truth.
Bush sold the American public on the war in Iraq because intelligence told
him that weapons of mass destruction were likely to be found there.
We still haven't found them. Bush was smart to admit that our
intelligence was faulty. He could have had the information
classified and the truth hidden since the CIA reports to him. Good
salespeople know that telling the truth is critical. They also know that
most people inherently distrust salespeople. Telling the truth is
good for both salespeople and politicians.
2. Be
consistent. John, you voted for the war in Iraq. Now you think
it wasn’t the best strategy. George, you criticize John for taking money
from special interests, and you've collected record amounts. The two
of you can't have it both ways.
Salespeople whose words match
their actions are successful. You can't create loyal customers when
you say one thing and then do another. Gentlemen, your customers
expect you to be consistent.
3. Follow
through. The sale is not over till the check clears, and the
customer is satisfied. Salespeople who sell and leave customers to
figure out how to use their products or services on their own have
short-term customers. The political equivalent is much like the
Iraqi and American “customers.” Bush is getting Iraqi police trained
and on the streets of Iraq in record time. While Bush first got
caught without a follow-up plan in Iraq, he quickly focused on training
police.
Anticipation is critical for
successful selling. When salespeople anticipate customer problems,
they can avoid them. Kerry needs to anticipate changing public
opinion. See Howard Dean’s campaign for more information.
Kerry also needs to be more specific about how he is going to solve the
key problems plaguing America. He needs to do much more than simply
criticize Bush.
For more information, call
Maura at 972.380.0200 or send an email to her at maura@bestatselling.com.
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